About the role
Business Development Execute the defined sales and marketing strategy to drive sales for Modern Trade & Cash & Carry stores in the assigned area Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources Implement a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions Assist in forecasting sales by analysing market potential for each brand and SKU Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities Assist in developing effective stakeholder engagement strategies Cascade the area targets into territorial targets by providing direction to Territory Sales Manager Sales Management Set achievable sales targets for the team and monitor progress to drive performance Ensure optimal merchandising and strategic product placement in retail stores Ensure volume growth by identifying new avenues for business across key customers Approve all schemes and promotional activities as per the approval matrix Implement advanced sales tools like Sales and Operations Planning (S&OP) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency Plan promotional campaigns to boost brand visibility and sales Assist in new product launches to ensure their success, from availability phase to the promotional phase Conduct periodic review meetings with the team and provide updates to the Head Modern Trade Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance Coordinate with marketing teams to align sales strategies and ensure consistency Communicate sales performances, market analysis, strategic initiatives, and business projections to key stakeholders Channel Management and Stakeholder Engagement Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution Foster strong relationships with customers by proactively resolving issues Participate in regular meetings with distribution partners