About the role
About the RoleWe are looking for a hands-on ABM & Demand Generation Specialist to drive targeted marketing initiatives and generate qualified pipeline for our IT services and consulting business.This role combines Account-Based Marketing (ABM), Demand Generation, Growth Marketing, and B2B Campaign Execution. You will work closely with the Sales and Leadership teams to identify high-value target accounts, build personalized campaigns, generate demand, nurture prospects, and contribute to pipeline growth.The ideal candidate should be data-driven, execution-focused, and comfortable working across multiple marketing channels.
Key ResponsibilitiesAccount-Based Marketing (ABM)
- Develop and execute ABM strategies for high-value target accounts and prospects.
- Work closely with Sales teams to identify target accounts and define account-specific marketing plans.
- Create personalized campaigns and messaging based on the business challenges and needs of target accounts.
- Drive account engagement and support pipeline acceleration through targeted marketing initiatives.
- Plan and execute demand generation campaigns to generate and nurture qualified leads.
- Develop campaigns across the buyer journey—from awareness and engagement to lead generation and pipeline creation.
- Work with Sales to improve lead quality and conversion from MQL to SQL and pipeline opportunities.
- Track and analyze campaign performance, engagement, lead generation, conversion, and pipeline contribution.
- Build reports and dashboards to measure marketing ROI and campaign effectiveness.
- Continuously optimize campaigns based on data, insights, and feedback from Sales.
- Manage campaign budgets and coordinate with external vendors/agencies when required.
- Collaborate closely with Sales, Leadership, Content, and other internal stakeholders.
- Support sales teams with targeted content, campaigns, and account-specific marketing initiatives.
- Ensure alignment between marketing activities, sales objectives, and business growth goals.
Required Skills & Experience
- 3–6 years of experience in B2B Marketing, Demand Generation, Growth Marketing, ABM, or Performance Marketing.
- Strong understanding of Demand Generation and B2B marketing principles.
- Knowledge of Account-Based Marketing (ABM) and account targeting strategies.
- Hands-on experience executing multi-channel digital marketing campaigns.
- Experience with marketing automation tools such as HubSpot, Marketo, or similar platforms.
- Experience working with CRM platforms such as Salesforce, HubSpot, or similar.
- Strong understanding of marketing analytics and campaign performance metrics.
- Ability to measure and optimize campaigns based on MQLs, SQLs, conversion rates, pipeline, and ROI.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
Good to Have
- Experience in IT Services, SaaS, Technology, or Consulting marketing.
- Experience targeting US, UK, or other international markets.
- Experience with marketing automation and lead nurturing workflows.
- Understanding of SEO, content marketing, landing page optimization, and CRO.
- ABM or relevant digital marketing certifications.
- MBA or equivalent qualification in Marketing or Business.