About the role
What is this role all about?We are looking for an experienced ABM professional who can build and drive our Account-Based Marketing function from the ground up. You will own the end-to-end ABM strategy, identify high-value enterprise accounts and create highly personalized, multi-channel campaigns that translate into measurable pipeline and revenue growth.This is an exciting opportunity to take complete ownership of a growing function, with the potential to build and lead an ABM team as we scale.
Sounds interesting?Here’s a more detailed description of what you will do in this role:
- Build the ABM strategy: Design and establish Kapture CX's ABM framework, including account segmentation, tiering, targeting and prioritization of high-value enterprise accounts in collaboration with Sales.
- Drive revenue-focused campaigns: Plan and execute personalized, multi-channel campaigns across email, content, events, paid advertising and direct outreach to engage strategic enterprise accounts.
- Leverage data and technology: Use tools such as Clay, and other ABM/intent platforms for account research, contact discovery, data enrichment and targeted outreach.
- Own pipeline and performance: Take ownership of ABM-driven pipeline and revenue outcomes while tracking account engagement, pipeline influenced, deal velocity and conversion rates.
- Build and scale the function: Establish ABM playbooks, processes and workflows while collaborating with Sales, Content, Design and Demand Generation teams. As the function grows, you will have the opportunity to build and lead a dedicated ABM team.
- You have 6–7 years of experience in B2B Marketing, with significant experience in Account-Based Marketing within B2B SaaS organizations.
- You have experience building or scaling an ABM function from scratch, taking ownership of both strategy and execution.
- You have successfully run ABM campaigns targeting large enterprise accounts with measurable business and revenue impact.
- You understand enterprise sales cycles, demand generation and how marketing initiatives contribute to pipeline and revenue growth.
- You have strong expertise in account segmentation, account tiering, enterprise targeting and ABM strategy development.
- You can design and execute highly personalized, multi-channel campaigns across email, content, events and paid media.
- You are hands-on with account intelligence, data enrichment and outreach tools such as Clay and .
- You have strong analytical and stakeholder management skills, with the ability to measure campaign performance and collaborate effectively with Sales and cross-functional teams.
- You have experience working with intent and ABM platforms such as 6sense, Demandbase or similar tools.
- You have experience targeting enterprise customers across international markets, particularly the US and other global markets.
- You have built ABM playbooks, workflows and scalable campaign processes in a growing SaaS organization.
- You are excited about taking ownership of a function and eventually building and leading a high-performing ABM team.
- Ownership: Build and shape the ABM function from the ground up, with the freedom to define its strategy and direction.
- Business impact: Work on strategic enterprise accounts and directly influence pipeline generation and revenue growth.
- Cross-functional exposure: Collaborate closely with Sales, Marketing, Content, Design and senior business stakeholders.
- Leadership opportunity: Start as an Individual Contributor and grow into a team leadership role as the ABM function scales.
- Innovation: Experiment with cutting-edge AI, automation and marketing intelligence tools in a fast-growing AI-native SaaS environment.