About the role
Essential Functions:
- Promote and sell the ophthalmology segment portfolio to HCPs including institutions, hospitals, and private practitioners.
- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Drive new business development by securing entries in new hospitals.
- Identify and engage institutional Key Opinion Leaders (KOLs) through effective customer profiling.
- Maintain and develop strong relationships with targeted customers and stakeholders.
- Analyze business analytics to identify trends and develop strategies against competitors.
- Promote product differentiators to enhance brand recall among doctors.
Additional Responsibilities:
- Regularly update the Must-See List (MSL) in the CRM to ensure coverage of all key doctors.
- Submit Daily Call Reports (DCR) to log field activities consistently.
- Ensure an optimal primary vs. secondary sales ratio.
- Consistently meet or exceed budgeted sales revenue and collections.
- Prioritize time and resources toward high-ROI customer engagements.