About the role
- Develop and execute e-commerce performance marketing strategies across platforms like Amazon, Flipkart, Myntra, and D2C websites.
- Oversee paid media campaigns (Google, Meta, Amazon Ads, etc.) to maximize ROAS and customer acquisition.
- Lead a team to optimize media planning, bidding strategies, and budget allocations.
- Analyze data to identify trends, optimize conversion rates, and improve customer journeys.
- Collaborate with brand, creative, and tech teams to enhance product listings, content, and customer experience.
- Stay updated on e-commerce trends, new ad formats, and emerging digital marketing strategies.
- Drive strategic partnerships with marketplaces and ad tech platforms to enhance campaign performance.