About the role
Job Description:
Hands on experience developing web-based consumer applications especially in the financial services industry. • Web Analytics experience in implementing tools like Adobe Analytics & Google Analytics and leverage various tag management systems like Adobe Launch/DTM, Google Tag Manager, Qualtrics, Glassbox • Mobile app analytics implementations using Adobe Mobile Marketing cloud application. • Optimizing the site by design of experiments methodology using Test and Target tool • Generate reports on web traffic and trends and patterns including revenue, conversion, marketing campaign performance, funnel reporting and path analysis. • Interacting with the developers to facilitate integration of the tags within frontend components and the data layer to successfully implement and trigger Google Analytics and Adobe tags across platforms • Effectively handling adhoc requests and providing analysis and recommendations on the same • Automated validation of tags and analytics data governance through ObservePoint web assurance platform to improve data integrity along with page performance. • Schedule automated audits and custom journeys within the website for the ObservePoint tool to validate the analytics tags and create Audit reports to understand the findings and validate the data as per the business requirements. • Build test cases and tested newly tagged website implementations with Firebug, Fiddler, Charles proxy, and Omnibug • Custom Reporting and Monitoring critical web applications using Customer experience Analytics tool Glassbox • Creating Events, Configure Dashboards and reports by replaying and analyzing customer sessions in Glassbox and triggering Alerts for critical scenarios. • Recognized selfstarter who enjoys a fastpaced environment and seeks the challenge of winning in a rapidly changing marketplace • Strong business, project management and operational skills • Ability to work under pressure and meet deadlines. • Ability to communicate to all levels of the organization from senior management to engineers both internally and externally. • Experience working with vendor partner (on and offshore) resources. Preferred Qualifications • Research new technologies and prototype solutions to leverage cost reduction and increase performance. • Comfort with frequent, incremental code testing and deployment.
Any Degree
Required Qualifications • Software Engineering with 5+ years of experience in developing large transactional applications.