About the role
Baseline experience:
- Familiarity with leveraging Adobe analytics or similar data tools for KPI measurement, analysis and insights.
- Gathers and documents functional requirements Author detailed tracking documentation and technical blueprints for mobile developers outlining exact trigger contexts.
- Perform rigorous testing and debugging to ensure tracking accuracy, prevent data duplication, and fix data collection errors in Web and Mobile applications.
- Strong working knowledge of JavaScript, HTML, and browser debugging tools (e.g., Chrome DevTools). Debug mobile analytics hits and validate lifecycle/custom events using tools like Adobe Assurance, Charles Proxy, or Postman.
- Experience in Adobe Analytics workspace and components, building audiences in Adobe Audience Manager, and deploying solutions via Adobe Experience Platform Launch
- Generic eCommerce / digital retail experience – web, mobile app channels experience.
- Understanding of agile digital operations, leveraging the Azure/ADO tool set.