About the role
Responsibilities:
- Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
- Configure AEP RT-CDP: Segments, audiences, destinations (e. g., email/SMS, ad platforms), consent, and governance controls.
- Build AJO journeys and campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, and experimentation.
- Integrate event sources (streaming, batch), edge implementations, and decisioning.
- Establish monitoring and QA: data quality checks, segment population, journey performance, deliverability, and error handling.
- Collaborate with QA, Analytics, and Marketing Ops; document solutions and runbooks; provide L3 support.
- Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
- Optimize performance: throughput, latency, identity match rates, and downstream activation success.
Requirements:
- Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.
- AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.
- Edge network basics and tag management (Adobe Launch / other TMS).
- Practical experience with JSON, APIs, webhooks, and data transformation.
- Understanding of data privacy, consent frameworks, and enterprise governance.
Nice-to-Have:
- Adobe Target/Offers decisioning, Adobe Campaign integration, and message rendering for email/SMS/push.
- Experience with Kafka/Kinesis, Snowflake/BigQuery, and ETL/ELT tools.
- Basic scripting: Python/Node for utilities; CI/CD for configuration as code.
- Familiarity with customer data platforms (CDPs) and cross-channel activation patterns.