About the role
Job description
About the Unit:
TCS Interactive brings together the power of creativity, AI, and human ingenuity to help organisations create experiences that inspire action and drive growth. Uniting strategy, design, technology, and analytics, it transforms ideas into connected experiences that are intuitive, intelligent, and impactful. From shaping digital products and customer journeys to enabling personalised engagement at scale, TCS helps businesses stay ahead in an increasingly experience-driven world. By turning imagination into measurable outcomes, TCS is helping define the future of customer experience.
Role Name: Adobe Target
Must Have Skills:
1. Adobe Target & Personalization
Design and implement A/B, MVT, and targeting activities, Build profile scripts (JavaScript) for audience creation, Handle end-to-end Target setup (mbox, at.js, QA), Recommend optimal configurations based on business needs
2. Analytics & Integrations
Integrate Adobe Target + Adobe Analytics (A4T), Work with Audience Manager (AAM) / Experience Cloud, Create reports & insights with analytics teams, Validate data collection & tagging accuracy.
3. Web Development
Implement personalization using JavaScript, HTML, CSS, Perform QA, debugging across browsers/devices, Maintain technical documentation
Location: Chennai
Experience Range: 6 to 12
Qualifications: BACHELOR OF ENGINEERING