About the role
Key Responsibilities:1. Scriptwriting for Videos & AdsDevelop compelling and audience-driven scripts for video ads, brand promotions, explainer videos, and influencer marketing.Write scripts for different formats including YouTube videos, Instagram Reels, TikTok, and Facebook Shorts.Ensure storytelling aligns with brand messaging, product highlights, and audience interests.Adapt scripts for different lengths (15-sec, 30-sec, 1-min, etc.) to suit platform requirements.2. UGC (User-Generated Content) Strategy & CopywritingCreate UGC-friendly scripts for influencers and real users to generate authentic content.Develop relatable and engaging dialogues, hooks, and call-to-action (CTAs) for UGC videos.Provide content guidelines for creators to maintain consistency and authenticity.Optimize scripts for virality, engagement, and shareability.3. Social Media Content DevelopmentWrite creative captions, hooks, and storylines for Instagram, Facebook, YouTube Shorts, and TikTok.Ideate and create viral content formats that boost organic reach and audience interaction.Repurpose long-form content into bite-sized, high-engagement scripts.Develop story-driven content that resonates with Hindi & English-speaking audiences.4. Research & Audience InsightsConduct research on trending topics, viral content formats, and social media trends.Understand consumer psychology and behavior to create relatable storytelling.Analyze competitor content and bring fresh, innovative script ideas.Ensure cultural relevance and language nuances are effectively incorporated.5. Collaboration with Creators & InfluencersWork with video editors, designers, and content creators to bring scripts to life.Provide clear instructions and guidelines to influencers for UGC video creation.Adapt scripts based on creator style and audience demographics.6. Performance Analysis & OptimizationTrack engagement metrics (views, shares, comments) to evaluate script performance.Optimize content and scripts based on data-driven insights and audience feedback.Experiment with different storytelling techniques, humor, and emotional hooks.Required Skills & Qualifications:✅ Fluent in Hindi & English (writing, grammar, and storytelling).✅ Creative storytelling skills with an understanding of brand voice.✅ Knowledge of social media trends, short-form video content, and UGC marketing.✅ Ability to write viral hooks, compelling dialogues, and persuasive CTAs.✅ Understanding of video production, editing needs, and influencer collaborations.✅ Familiarity with digital marketing strategies and audience engagement tactics.✅ Strong research and analytical skills to track content performance.
This role requires a blend of creativity, strategic thinking, and storytelling skills to craft engaging content that resonates with audiences and drives brand growth. 🚀