About the role
Ads Copywriter
Location: Noida
Salary: Up to ₹50,000 per month
Experience: Minimum 2 years in skincare, cosmetics, or beauty industry
Key Responsibilities:
- Craft compelling and persuasive ad copy for various platforms, including Meta (Facebook & Instagram) and Google Ads.
- Collaborate with the marketing team to develop creative concepts and strategies for advertising campaigns.
- Conduct market research to understand customer preferences and industry trends in skincare and cosmetics.
- Write engaging product descriptions and promotional content that resonates with our target audience.
- Optimize ad copy based on performance metrics and A/B testing results to improve engagement and conversion rates.
- Ensure all copy aligns with brand voice and messaging guidelines.
Qualifications:
- Minimum 2 years of experience as a copywriter in the skincare, cosmetics, or beauty industry.
- Proven experience with D2C brands and familiarity with digital marketing strategies.
- Strong knowledge of Meta and Google Ads, including best practices for ad copywriting.
- Excellent writing, editing, and proofreading skills.
- Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
- A portfolio showcasing previous ad copy and successful campaigns.
What We Offer:
- Competitive salary with performance-based incentives.
- A vibrant work culture focused on creativity and innovation.
- Opportunities for professional development and growth within the company.
- Employee discounts on our skincare and beauty products.