About the role
About The RoleThis role requires managing the entire life cycle of digital advertising campaigns in the gaming landscape, working with partners and re-sellers across the APAC & EU markets. It demands a combination of deep Programmatic knowledge, campaign management, technical product knowledge, client leadership and the ability to identify opportunities that drive growth and long-term success for our advertiser client partnerships, while meeting the demands of multiple stakeholders.
Role Responsibilities:
- Build and nurture strong partnerships with re-sellers, agencies and clients, ensuring exceptional service delivery
- Collaborate with the regional/global sales teams to maximize iion's market presence and effectiveness with key re-sellers and agency groups
- Lead partner/client onboarding, training, and platform demos, ensuring complete understanding of platform features and benefits
- Deliver timely and compelling campaign reporting (weekly / monthly) and post-campaign analysis that showcase campaign success and drive future strategies
- Oversee the entire campaign lifecycle, ensuring KPIs and client expectations are consistently met in partnership with internal campaign managers
- Gather and communicate client feedback and platform issues to internal product teams to facilitate ongoing platform improvement
- Proactively inform clients of platform updates, new features and up-sell packages (seasonal, festive, major events etc.)
- Utilize market research and intelligence tools to develop insightful proposals and identify future growth opportunities
Role Requirements:
- Minimum 6+ years in digital media/operations and in client-facing roles at agencies or AdTech companies
- Strong commercial acumen: comfortable with CPMs, margins, rate negotiation and growing reseller and agency revenue
- Deep expertise in digital and programmatic advertising (DSPs/ SSPs, media, tracking, analytics)
- Broad digital media knowledge (Programmatic, CTV, Social)
- Strong client-facing skills, with a knack for identifying new opportunities and up-sell
- Proven ability to tell impactful stories using data and insights to influence client decisions
- Skilled in giving platform demos and client training/onboarding on Adtech/Programmatic platforms
- Excellent written and verbal communication skills in English with strong spelling and grammar
- Ambitious with strong values of collaboration, agility, and willingness to challenge the status quo
Good to have:
- Confident using AI tools day-to-day to speed up reporting, analysis and proposals
- Understanding of regional ad spending patterns (seasonality, events etc.)
- Excellent project management and numerical skills
- Experience with gaming channels/ strategies and playable ads is a bonus
- Ability to persuade clients and evaluate creative assets effectively
- Detail-oriented, analytical, with strong project management skills
- Start-up experience
*This is a fully remote role, with a preference for candidates based in Mumbai, New Delhi, Bangalore, Hyderabad