About the role

Key Responsibilities

Execute SEO, AEO & GEO strategies to improve organic rankings, traffic, and AI search visibility.
Perform keyword, competitor, search intent & SERP analysis, including on-page/off-page SEO.
Optimize content, landing pages, meta tags, headings, internal linking & site structure.
Optimize for Google AI Overviews, Featured Snippets, PAA, voice & AI search platforms.
Conduct LLM audits and improve AI search visibility and content representation.
Manage crawlability, indexing & technical SEO.
Implement Schema Markup, Structured Data & Semantic HTML.
Apply E-E-A-T principles across website content.
Create and optimize FAQ, informational & solution-based content.
Track rankings, traffic, backlinks, CTR & conversions using GSC, GA4, Google Trends & SEO tools.
Identify technical/content gaps and coordinate with development & content teams.
Stay updated on Google algorithms, LLMs & SEO/AEO/GEO trends.

Requirements

1–3 years of hands-on experience in SEO/AEO, preferably with a D2C/e-commerce brand.

Strong knowledge of SEO, AEO, GEO, LLMs & AI-powered search.

Hands-on expertise in technical SEO, crawlability, indexing, Schema Markup, Structured Data & Semantic HTML.

Strong understanding of E-E-A-T & search intent optimization.

Practical knowledge of Shopify SEO & e-commerce website optimization.

Strong content writing and content optimization skills.

Experience with Google Search Console, GA4, Google Trends, SEMrush/Ahrefs or similar tools.

Strong analytical, research, problem-solving & communication skills.

Benefits

A growing skincare brand with a focus on science-backed, dermatologist-led products
A collaborative work culture where ideas are heard and teamwork is valued
Opportunities to learn, take ownership, and grow with the company
Exposure to how a skincare brand works, across teams and functions
A supportive and inclusive workplace

AEO Executive