AGM – Marketing

The AGM – Marketing is responsible for defining and driving the overall marketing vision, brand strategy, and go-to-market execution across all projects and geographies. The role focuses on building strong brand equity, accelerating sales velocity, maximizing revenue realization, and

• Create and establish GMR Realty as a distinct, standalone real estate brand under the GMR Group, defining its vision, mission and long term ambition with the objective of positioning it among India’s leading real estate brands over a 5-10 year horizon
• Define the brand positioning and strategic value proposition for GMR Realty, ensuring clear differentiation within the real estate sector and alignment with the group’s long term business objectives
• Design and own a scalable brand architecture that supports growth across multiple projects, cities and asset classes without dilution of brand intent
• Act as the custodian of brand strategy at the leadership level, ensuring that the key business, investment and expansion decisions remain aligned with the approved brand vision and positioning.
• Identify and prioritize the target customer segments, asset classes, price bands, and geographies that the brand will focus on, providing long term clarity for
• Define the strategic positioning of each project in line with the GMR Realty brand vision, ensuring clarity on the project’s role within the overall portfolio
• Develop project positioning and key selling messages based on market study, competition analysis, target customer profile and pricing strategy
• Lead end-to-end go-to-market strategy for launches, sustenance campaigns and special initiatives
• Own marketing KPIs such as cost per lead, lead-to-conversion ratio, sales velocity, and ROI on spends.
• Enable Sales teams to achieve and exceed targets through high-quality lead generation, campaign planning, and demand creation.
• Drive B2B, channel partner, loyalty, referral, and digital-led growth initiatives.
• Ensure tight alignment between marketing plans and sales targets across micro- markets.
• Lead annual and quarterly marketing plans for the real estate vertical, including budgets, campaign calendars and performance tracking
• Strengthen GMR Realty brand and project brand equity through integrated ATL, BTL, Digital, and PR strategies.
• Lead corporate and project-level public relations and reputation management
• Oversee content strategy, storytelling, and brand tonality across all touchpoints.
• Build strong relationships with media, industry forums, and external stakeholders.
• Lead market research initiatives to understand consumer behavior, competition, and micro-market dynamics.
• Own and manage the overall marketing budget, ensuring optimal allocation and strong ROI.
• Oversee development and timely delivery of marketing collaterals, campaigns, events, and activations.
• Track, measure, and report marketing performance through dashboards and analytics.
• Drive digital transformation in marketing, including performance marketing, automation, and analytics.
• Plan and execute project launch campaigns, including launch events, digital campaigns, on ground branding and channel partner engagement
• Build, mentor, and lead a high-performing marketing team across functions and geographies.
• Work closely with Sales, CRM, Engineering, and planning & design teams.
• Manage and govern external partners including creative agencies, media agencies, digital agencies, PR firms, event partners, and BTL vendors
• demand, lead generation and visibility
• Event Organizers: Plan and execute promotional events, launches and on ground marketing
• External Digital Platforms, Media & PR Agencies: Coordinate for paid ads, partnerships, PR and media planning
• Primary Secondary Sales & CRM Team: Align marketing campaigns
• Internal Projects & Planning: Executing product with sales objectives like lead strategy and positioning and launch readiness conversion optimization

• Experience with managing residential marketing budgets in the range of INR 15-40 Cr. annually, supporting project launches and sustenance for residential developments aggregating INR 500- Financial Dimensions 2,000 Cr. optimizing digital and media spends across performance and brand channels, and driving measurable ROI aligned to sales and absorption targets.
• Graduate or Postgraduate in Marketing, Business Administration, or related field.
• 12-18 years of experience in marketing, preferably within the Real Estate industry.
• Relevant Industry/Sector Proven experience in brand building, project launches, revenue driven marketing and
• Experience large scale campaign management
• Exposure to PAN India or multi-city portfolios is strongly preferred
• Digital & Performance marketing (search, social, portals)
• Residential real estate marketing and launch strategy
• Brand Strategy and Brand positioning
• Customer segmentation
• Market research, pricing inputs and analytics
• Agency and vendor management
• Marketing ROI and funnel analytics
• Coaching mind-set
• Time Management
• Stakeholder Management
• Collaboration & Influence
• Change Agility
• Analytical Mind-set
• Communication & Storytelling
• Integrity
• Problem Solving
• Commercial Acumen