About the role
DepartmentMarketing
LocationSurat
Role SummaryLead the BTL marketing function across Magicrete, driving brand visibility, customer engagement and business support through exhibitions, events, trade shows, activations and other on-ground marketing initiatives. The role will manage end-to-end BTL planning, execution, budgets, agencies and performance tracking.
Key Responsibilities
- Develop and execute the annual BTL marketing strategy and activity calendar.
- Plan and manage exhibitions, conferences, trade shows, seminars, events and brand activations.
- Drive on-ground marketing initiatives in coordination with Sales and Business teams.
- Identify relevant platforms and opportunities to strengthen brand visibility and customer engagement.
- Manage end-to-end event execution including stall design, branding, vendors, logistics, promotional material and manpower.
- Coordinate with agencies, printers, fabricators and other external partners for timely execution.
- Ensure consistent brand communication across all BTL activities.
- Develop campaigns and activations to generate quality business leads and support sales objectives.
- Coordinate with Sales teams for lead sharing, follow-up and conversion tracking.
- Manage BTL budgets, quotations, negotiations, vendor performance and cost efficiency.
- Track activity performance, leads, spends and ROI through regular MIS and reports.
- Ensure timely execution as per approved budgets, brand guidelines and timelines.
- Lead, mentor and manage the BTL team and drive performance.
- Identify opportunities for process improvement, innovation and effective use of digital tools in BTL activities.
Required Qualification
- Graduate in Marketing, Business Administration, Mass Communication or related field.
- MBA/PGDM in Marketing preferred.
Experience
- 8–12 years of experience in BTL Marketing, Events, Exhibitions, Brand Activation or Trade Marketing.
- Experience in Building Materials, Construction, Cement, AAC, Precast or related industries preferred.
- Strong experience in end-to-end event and exhibition management.
- Experience managing agencies, vendors, budgets and multiple marketing activities.
Skills & Competencies
- BTL Strategy & Execution
- Event & Exhibition Management
- Brand Activation & Visibility
- Agency & Vendor Management
- Budget & Cost Management
- Lead Generation & Sales Coordination
- Team Leadership
- MIS, Analytics & ROI Tracking
- Strong Communication & Stakeholder Management
- Planning, Execution & Problem Solving