About the role
Role Purpose
Build an AI-native analytics and decision-support layer for Amaron Assist, using data,
automation and AI to identify funnel opportunities, improve marketing efficiency and
generate actionable business insights.
Key Responsibilities
Own daily/weekly funnel analytics across the complete customer journey:
Build automated dashboards for marketing, CRM, Contact Centre and business
performance.
Identify funnel leakages and quantify their business impact.
Develop AI-enabled Insight engine for:
o Lead quality
o Conversion propensity
o Customer segmentation
o Campaign performance
o Agent performance
o Customer drop-offs
Build automated reporting and insight-generation workflows.
Develop predictive models for lead scoring and booking probability where feasible.
Use AI tools to automate repetitive analysis and reporting.
Create natural-language interfaces for business teams to interrogate data.
Identify opportunities for automation across marketing and operations.
Conduct cohort and customer-behaviour analysis.
Build city-wise and channel-wise performance benchmarks.
Key KRAs
Funnel visibility
Accuracy and timeliness of reporting
Number of actionable insights implemented
Marketing efficiency improvement
Conversion improvement
Reporting automation
Lead-quality improvement
AI/automation use cases deployed
Ideal Candidate
2–5 years in analytics, growth analytics, business intelligence or data science.
Strong SQL and Excel skills.
Experience with BI tools such as Power BI/Tableau/Looker preferred.
Strong understanding of digital marketing metrics.
Should be comfortable moving beyond reporting into identifying and solving business problems.