AI SEO Specialist

We are looking for a results-drivenAI SEO Specialist with 3-5 years of experience to lead and execute advanced SEO strategies using AI-driven tools and automation. The ideal candidate should have strong expertise in technical SEO, content optimisation, and AI-based search (AEO/GEO)to improve organic visibility, traffic, and conversions.

The candidate will have responsibilities across the following functions:

AI-Driven SEO Strategy:

• Develop and execute SEO strategies using AI tools (ChatGPT, Claude, etc. )
• Optimize forAEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
• Identify keyword opportunities using AI-powered research tools.
• 70% of efforts are into AEO and 30% Of Efforts towards SEO.

Content Optimisation and AI Integration:

• Create and optimise SEO-friendly content using AI tools.
• Improve content quality, structure, and readability for search engines and AI models.
• Implement schema markup, featured snippets, and FAQ optimisation.

Technical SEO:

• Conduct regular technical audits (crawl errors, indexing, site speed, Core Web Vitals).
• Work with developers to fix technical issues.
• Optimise website architecture and internal linking.

Performance Tracking and Analytics:

• Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush.
• Track rankings, traffic, conversions, and AEO scores.
• Generate reports with actionable insights.

On-Page and Off-Page SEO:

• Optimise meta tags, headings, URLs, and internal linking.
• Execute link-building strategies and outreach campaigns.
• Improve domain authority and backlink profile.

AI Search and Emerging Trends:

• Stay updated with AI search trends (Google SGE, Bing AI, voice search).
• Experiment with AI-generated content and automation workflows.
• Continuously improve strategies based on algorithm updates.

Collaboration and Execution:

• Work closely with content, marketing, and development teams.
• Align SEO strategy with paid marketing and overall business goals.
• Ensure timely execution of SEO initiatives.

Requirements:

• 3-5 years of experience in SEO (preferably in tech, SaaS, or D2C).
• Hands-on experience with AI tools for SEO and content generation.
• Strong knowledge ofon-page, off-page, and technical SEO.
• Familiarity with AEO, GEO, and AI search optimisation.
• Experience with tools like: Google Analytics and Search Console, Ahrefs / SEMrush, Screaming Frog, Surfer SEO / Clearscope.
• Basic understanding of HTML, CSS, and website structures.
• Strong analytical and problem-solving skills.

Good to Have:

• Experience in programmatic SEO.
• Knowledge of Python or automation tools.
• Experience in WordPress or CMS platforms.
• Understanding of CRO (Conversion Rate Optimisation).

KPIs / Success Metrics:

• Organic traffic growth.
• Keyword ranking improvements.
• AEO / featured snippet wins.
• Conversion rate from organic traffic.
• Backlink growth and domain authority.