About the role
- Plan, launch, manage, and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Walmart Connect campaigns.
- Manage advertising campaigns across international marketplaces including the US, Canada, UK, and Mexico.
- Conduct keyword research and competitor analysis to improve campaign performance and organic rankings.
- Monitor and optimize key performance metrics such as ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and Ad Sales.
- Optimize bids, budgets, placements, and targeting strategies to maximize advertising ROI.
- Analyze search term reports and customer behavior to identify growth opportunities and reduce wasted ad spend.
- Collaborate with Catalog, Content, and Marketplace teams to improve listing quality, SEO, and conversion rates.
- Track marketplace trends, competitor activities, and emerging advertising opportunities.
- Prepare and present periodic performance reports with actionable insights and recommendations.
- Hands-on experience with Amazon Ads Console and Amazon Seller Central.
- Strong understanding of Amazon PPC campaign management and optimization.
- Knowledge of Walmart Connect advertising platform.
- Expertise in keyword research, bid management, and budget optimization.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Excel and Google Sheets.
- Understanding of Amazon SEO and listing optimization.
- Excellent communication and problem-solving skills.
- Amazon Ads Console
- Amazon Seller Central
- Amazon Brand Analytics
- Walmart Connect
- Helium 10
- Jungle Scout
- Keyword Tool Dominator
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- 2–4 years of experience in Amazon PPC, Marketplace Advertising, or E-commerce Performance Marketing.
- Experience managing campaigns for international marketplaces will be an added advantage.