Analyst - Marketing Operations

Introduction Welcome to Gallagher in India — where expertise, technology, and purpose come together. Since 2006, Gallagher in India has supported global teams by delivering quality, service, and speed through deep expertise, smart technology, and specialized knowledge services. More than just an operations center, it’s a place where careers grow through collaboration, continuous learning, and purposeful work. We drive efficiency, compliance, and innovation so our teams can focus on serving clients. If you enjoy solving problems and working with purpose, Gallagher is the place where you can grow and feel a sense of belonging. Overview Gallagher's Center of Excellence is seeking a dynamic and detail-oriented Analyst - Marketing Operations for the GCoE Business Enablement vertical. In this role, you will support the administration, reporting, coordination, compliance management, and operational support of digital marketing activities across multiple Gallagher brands and business units. You will work closely with marketing stakeholders, compliance teams, agencies, and business partners to support reporting, data management, compliance administration, operational activities, and informed business decision-making. The role is responsible for managing marketing data, maintaining dashboards, producing reports, coordinating email marketing activities, facilitating Financial Promotions (FinProms) approvals, supporting social media publishing activities, coordinating website content updates, and managing stakeholder communications through Workfront and related platforms. A strong understanding of Salesforce CRM and advanced Microsoft Excel is essential to support data analysis, reporting automation, dashboard management, campaign coordination, and business decision-making. As an Analyst, you will contribute to operational excellence by ensuring data accuracy, compliance adherence, process efficiency, and timely delivery of marketing activities. You will leverage digital marketing tools, reporting platforms, content management systems, and collaboration tools to support business objectives and enhance marketing performance. How you'll make an impact Responsibilities: Manage Marketing Analytics & Reporting: Populate and maintain marketing performance dashboards by extracting, validating, and updating data from internal systems including QlikView, Acturis, CDL, Salesforce, and other approved reporting platforms. Produce regular reports and insights to support marketing decision-making. Develop Marketing Reports: Obtain campaign, email marketing, Salesforce, and social media performance statistics and integrate them into monthly marketing reports and presentation decks, ensuring data accuracy and completeness. Support Campaign Data Management: Extract, cleanse, validate, and prepare data required for marketing campaigns and reporting activities. Ensure adherence to data quality standards and compliance requirements. Manage Salesforce & Data Requests: Prepare and submit campaign data uploads through Workfront requests and coordinate with relevant teams to support timely processing and delivery of campaign requests. Execute Data Cleansing Activities: Review and cleanse customer and prospect data, including correcting information, validating records, and ensuring the integrity of marketing data before submission to internal teams for campaign processing. Support Email Marketing Operations: Coordinate email marketing requests, prepare deployment briefs, monitor approval status, and liaise with marketing automation teams to ensure delivery within agreed timelines. Manage Financial Promotions Compliance: Follow established FinProms approval processes, coordinate approvals with stakeholders, monitor approval codes and expiry dates, and ensure marketing collateral remains compliant with regulatory requirements. Coordinate Workfront Requests & Briefing: Create, manage, and track Workfront tickets for email campaigns, landing pages, website content updates, creative artwork, and marketing projects while maintaining stakeholder communication throughout the delivery lifecycle. Manage Social Media Content: Create, adapt, schedule, and publish approved content across social media platforms while ensuring adherence to brand, compliance, and content guidelines. Support Website Content Administration: Upload, maintain, and publish approved content through content management systems, ensuring accuracy, consistency, and compliance with brand standards. Support Marketing Performance Measurement & Operational Excellence: Prepare and provide conversion tracking and campaign data to internal and external partners to support performance measurement and optimization. Identify process improvement opportunities and maintain delivery quality and stakeholder satisfaction. Promote Continuous Improvement & Innovation: Monitor emerging digital marketing trends, technologies, and best practices to enhance marketing operations, improve reporting capabilities, strengthen data governance, and support business objectives. About you Qualifications: Education: ⦁ Minimum Required Degree: Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, Analytics, or a related field. ⦁ Preferred Degree: Master's Degree in Marketing, Business Administration, Digital Marketing, or related discipline. Certificate(s)/Special Training: ⦁ Working knowledge of Salesforce and marketing automation processes (preferred). ⦁ Salesforce Administrator Certification ⦁ Google Analytics Certification ⦁ Digital Marketing Certifications ⦁ Microsoft Excel Advanced Certification Experience: ⦁ 3-5 years of experience in Marketing Operations, Digital Marketing Support, Campaign Coordination, Marketing Analytics, or related functions. ⦁ Experience working with reporting platforms, CRM systems, data management tools, and marketing technologies. ⦁ Strong knowledge of Marketing Operations, Reporting, Data Management, Compliance Administration, and Stakeholder Coordination. ⦁ Experience supporting email marketing programs, social media publishing, website content administration, and compliance approval processes. ⦁ Advanced proficiency in Microsoft Excel, including Pivot Tables, Power Query, complex formulas, data validation, reporting automation, dashboard development, and data analysis. ⦁ Experience using Salesforce data for campaign segmentation, reporting, customer data management, and marketing operations. ⦁ Experience managing multiple stakeholders and delivering work within defined service levels and deadlines Kowledge,Skills and Ability: ⦁ Digital Marketing Operations, Reporting, Compliance Administration, and Campaign Coordination. ⦁ Marketing Analytics, Dashboard Management, and Reporting. ⦁ Experience using reporting platforms, CRM systems, data extraction tools, and marketing databases. ⦁ Advanced Microsoft Excel, including Pivot Tables, Power Query, XLOOKUP/VLOOKUP, Reporting Automation, Dashboard Development, Data Validation, and Data Analysis. ⦁ Data Cleansing, Validation, Reporting and Governance Practices. ⦁ Website Content Management Systems. ⦁ Social Media Content Publishing and Administration. ⦁ Financial Promotions (FinProms) Governance and Compliance Processes. ⦁ Workfront and Marketing Project Coordination. ⦁ Strong Organizational, Communication, and Stakeholder Management Skills. ⦁ Ability to manage multiple priorities while maintaining accuracy and quality standards. ⦁ Strong problem-solving, analytical, and decision-making capabilities. ⦁ Ability to work independently and collaboratively in a fast-paced environment Additional Information At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page. Competitive compensation Comprehensive benefits programs designed to support your well-being Career development opportunities and ongoing learning A collaborative, people-first culture with accessible leadership The opportunity to do meaningful work with global reach and local impact At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles. Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)