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The Hackett Group

Posted 16 Aug 2023

Analyst-MSS

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Employment
Full time
Posted
16 Aug 2023

About the role

  An Analyst is expected to assist the Marketing Department in the maintenance of the Salesforce database and other related marketing work like email campaign management and maintenance of digital marketing platform. In addition, he/she shall be responsible for the management and cleanup of the databases on a regular basis. The candidate works closely with Global Marketing Managers and provides support to updation, maintenance and any other work related to Salesforce CRM.
  The responsibilities are mentioned below but are not limited to following:
  Role Description: Track and manage leads, opportunities, and customers through View, Edit, Create, Delete, Update, Retrieve the data/contacts on Salesforce as and when necessary Work on Email campaigns with the global Marketing team Assist team members / internal clients in upgrading, updating, reviewing the existing database Maintaining the digital marketing platform. Generating ad-hoc reports based on region, departments and title to support the global marketing team in running the online campaigns through Eloqua Conduct secondary research to find company and contact related information for updating in Salesforce Protect the Intellectual Property Adhere to all the policies and procedures Understand the business and various functions of the organization Work with other line functions to collect or provide relevant data as per the requirement Required Skills: CRM user. Proficient in using CRM (Experience of Salesforce is preferred). Good to have prior experience of Digital marketing tool like Pardot etc. Excellent communication, analytical and critical-thinking skills. Strong secondary research skills Proficient in Microsoft Excel. Must have working knowledge of advanced excel and conditional formulas Organized and focused on delivering tasks within defined deadlines. Relationship Management Act as first level Quality Check Analyst Maintain communication & coordination with internal client / Requestor Actively seeking feedback & implementing the suggestions & comments Develop competence in verbal & written communication (phone & email) Develop and Maintain Relationship with Functional Leaders Constant Email communication & project updates Monthly phone discussions and review Ability to manage multiple projects simultaneously Ability to think creatively and solve complex problems Constant communication with the manager in terms of progress & hurdles

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