About the role
Lead Voice of Consumer (VoC) programs including surveys, reviews, and feedback analysis
• Design, manage, and analyze Net Promoter Score (NPS), CSAT, CES programs across customer touchpoints
• Perform social media listening and sentiment analysis across platforms (Twitter/X, Instagram, Facebook, forums, etc.)
• Analyse web and app performance metrics using tools like Adobe Analytics, Google Analytics, Amplitude etc.
• Analyze data from offline touch points and other physical customer interaction channels to generate actionable insights on customer experience and business performance.
• Identify customer journeys, drop-offs, and behavioural patterns across digital touch points
• Identify key customer pain points, trends, and emerging issues through data
• Build dashboards and reports using Power BI, Tableau, or similar visualization tools
• Translate data into actionable insights, compelling narratives, and strategic recommendations (data storytelling)
• Collaborate with digital, marketing, product, and CX teams to drive improvements
• Manage client communication and ensure timely delivery of insights and reports
• Drive closed-loop feedback mechanisms and continuous improvement initiatives.