About the role
Skills RequiredMust have: • 8+ yrs. of overall experience working in web analytics or a related field • Bachelor's/Master's degree in Computer Science with equivalent work experience • Solid understanding of online marketing, tools and technology • Strong understanding of HTML and web protocols • Strong-to-advanced JavaScript skills • Passion for the internet domain and use of technology to solve business problems • Solid understanding of general business models, concepts and strategies • Must be self-motivated, responsive, professional and dedicated to customer success • Possess an innovative, problem-solving, and solutions-oriented mindset • Exceptional organizational, presentation, and communication skills- both verbal and written • Demonstrated ability to learn quickly, be a team player, and manage change effectively • Extensive knowledge of Microsoft Office Special consideration given for: • Previous experience working with Adobe Adobe Analytics or similar tools • Website optimization consulting experience • Advanced SQL skills, Data modelling / Data Warehousing skills • Web development experience • Experience working with Mobile / Media Analytics implementations to the core code level details and development • Experience around usage of APIs, hands on development experience on programming languages such as Node.js or Python • ERP, Saas, or other software implementation experience • Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.) • Expertise with mobile or social media analytics.Job DescriptionWhat you'll do • Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy • Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements • Create project plan and project roadmap with clear outcomes • Design customized solutions and technical tag implementation strategies • Setup the platform in Adobe Launch • Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform • Support client's developers and third parties throughout the implementation process • Validate and debug implementation and follow through on issues until resolved • Light manipulation of JavaScript as needed to customize web analytic solutions • Advise key stakeholders and drive client success based on clients most important business drivers • Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,) • Help setup integration across other Adobe experience cloud products and external products • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives • Communicate confidently and proactively with customers throughout the project life cycle • Manage multiple client engagements simultaneously • Manage customer expectations appropriately and keep projects on schedule and within scope • Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses • Work to educate clients on the best practices in relation to their specific industry and key business requirements • Keep accurate daily records of client billable time • Technical writing and PowerPoint presentation creation.