About the role
Responsibilities:
- Lead end-to-end reporting and deep-dive analysis of core user experience and marketing KPIs, ensuring data integrity and actionable visibility across dashboards and reports.
- Own site analytics by monitoring key performance metrics (e. g., bounce rate, funnel drop-offs, etc. ) and working with site and product teams to enhance on-site user experience.
- Partner with the marketing team to measure and optimize acquisition and retention campaigns, including experiment design, uplift measurement, and journey analytics.
- Evaluate the ROI and efficiency of marketing channels and interventions, enabling more effective budget allocation and customer targeting strategies.
- Conduct pricing analytics, including discount optimization, price elasticity modelling, and impact on user conversion.
- Evaluate the impact of supply-side factors (e. g., stock, delivery timelines) on user behavior and conversion; identify bottlenecks and whitespaces to enable proactive interventions.
- Analyze user behavior across browse, search, and purchase actions to uncover intent signals, drop-offs, and opportunities to drive personalization.
- Contribute to the development of segmentation, affinity, and propensity models to enable more relevant customer interventions.
- Support ad hoc data analyses with sharp, data-backed narratives and root cause analyses.
Requirements:
- 6-8 years of experience in analytics, business intelligence, or related roles.
- Bachelor's degree in a quantitative field (engineering, mathematics, statistics, computer science, or related).
- Advanced proficiency in SQL, ETL processes, and handling large-scale datasets.
- Strong hands-on skills in Excel/Google Sheets; experience with visualization tools like Tableau and Power BI is a plus. Strong programming skills in one or more languages like Python and R.
- Ability to translate complex data into clear business insights and influence decision-making.
- Excellent problem-solving skills, analytical acumen, attention to detail, and ability to work in a fast-paced, ambiguous environment.
- Strong verbal and written communication skills, with the ability to work with stakeholders across business and technical teams.