About the role
Key Result Areas Supporting Actions
Tapping Business potential for the Region
· Footfall generation- Ensures execution of the footfall generation plan and monitors quality
· Store business plan inputs
· Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
· Business development- Generate leads for RM in terms of business potential and scope for newer stores
Franchisee Management
· Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
· Encouraging investment from franchisees
Merchandize Management
· Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps
Store Operations
· Monitor store opening timelines
· Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
· New Store opening- Responsible for recruitment and managing store opening checklist
· SOP Compliance: Undertakes regular store audits and points out the gaps
· Rectifies and maintains store standard
Understanding Consumer needs
· Information Collection- Ensure compliance to the procedures and a high rate of registration.
· Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
· Develop rapport with top customers (approx 20) of every store.
Team Management
· Recruitment- Hire Store Manager under RM’s guidance
· Store manager quarterly appraisal/ performance review
· Motivate and engage the team at the stores
· Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
· Spend Budget- Compliance monitoring, set monthly spends.
· Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar