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abgcareers

Posted 11 Aug 2026

Area Head-Institutional Sales - Ahmedabad

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Team
Cement
Posted
11 Aug 2026

About the role

Accountability Supporting Actions Market Intelligence Stay updated with market trends and competitor activities Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive Media and Advertisement Execution Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives. Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility Driving Institutional Sale Achieve sales growth through identification of projects sites and pitching BW products at these sites Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC. Participate in events along with CASC and convert the activity into business. Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities Assist Zonal KA&Project executive in tender submission process Manage Lead end to end and ensure conversion of leads. Customer Experience & Relationship Management Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction Action and close issues identified through client centricity initiatives Ensure timely refund / replacements of damaged goods. Commercial Management and Process Efficiency Co-ordinate with Commercials team to raise sales invoice Follow up with the customers for timely payment as per credit terms Ensure adherence to sales process & system requirements

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