About the role
Area Lead – Consumer Durable Loans Handling approx. 14–15 branches per area Coverage of assigned geography Key Responsibilities Driving daily sourcing and disbursement from branches and dealers. Ensuring dealer empanelment, activation and engagement in the assigned area. Conducting joint field visits with branch teams. Monitoring daily funnel, login, sanction and disbursement pipeline. Driving CD / Dealer partner onboarding and store visibility. Achieving monthly disbursement targets KPI: Minimum 24 disbursements per month (avg. 1 per day per area) Monitoring portfolio quality and early delinquency. Supporting branches in training, product understanding and process compliance. Ensuring visibility of products at dealer / store / branch level. Maintaining relationship with dealers, distributors, OEM partners and branch heads. Ensuring compliance with policy, audit and documentation norms. Key Skills Strong field execution Dealer / branch coordination Target driven approach Relationship management Portfolio monitoring