Area Manager

The Area Manager is responsible for driving business growth, operational excellence, and brand consistency across multiple outlets within the assigned region. This role involves overseeing both company-owned and franchise locations, ensuring strong financial performance, superior customer experience, adherence to operational standards, and successful execution of expansion initiatives.

The core responsibilities for the job include the following:

Business Growth and Profitability:

• Drive sales, revenue, and profitability across assigned outlets.
• Monitor business performance, key metrics, and outlet-level P& L.
• Improve customer footfall, average spend, repeat visits, and local marketing effectiveness.
• Implement improvement plans for underperforming outlets.

Operations Management:

• Ensure compliance with operational procedures, service standards, product quality, hygiene, and food safety requirements.
• Conduct regular operational audits and compliance checks.
• Monitor inventory, wastage, stock movement, and cost controls.
• Ensure smooth day-to-day operations across all locations.

Team Leadership:

• Lead, mentor, and develop Outlet Managers and store teams.
• Support workforce planning, scheduling, recruitment, onboarding, and training.
• Drive employee productivity, accountability, and performance.

Customer Experience:

• Maintain high standards of customer service and guest satisfaction.
• Monitor customer feedback, reviews, and complaint resolution.
• Ensure brand presentation, merchandising, and service delivery standards are consistently maintained.

Franchise Management:

• Support onboarding and operational guidance for franchise partners.
• Ensure franchise outlets comply with brand standards, quality benchmarks, and operational procedures.
• Conduct business reviews and performance improvement initiatives with franchise partners.

Store Expansion and New Launches:

• Support new outlet launches, including recruitment, training, inventory setup, and operational readiness.
• Coordinate with cross-functional teams to ensure successful store openings.
• Drive new outlets toward achieving target performance levels within defined timelines.

Reporting and Compliance:

• Review business reports and operational dashboards.
• Ensure compliance with audit requirements, cash controls, licenses, statutory regulations, and safety standards.
• Maintain disciplined reporting and timely issue escalation.

Requirements:

• Graduate degree; MBA preferred.
• 6-8 years of experience in multi-unit caf, QSR, retail, or hospitality operations.
• Experience managing both franchise and company-owned outlets.
• Strong P& L management and commercial understanding.
• Excellent leadership, coaching, and stakeholder management skills.
• Willingness to travel extensively.