Area Sales Manager(Bengalore)

Role Overview

We are seeking a highly motivated and performance-driven Area Sales Manager to lead General Trade sales operations across Bangalore. The ideal candidate should have strong FMCG sales experience with a proven track record in distributor management, channel development, market expansion, and driving secondary sales growth.

Candidates with experience in packaged foods, dry fruits, snacks, confectionery, beverages, or related FMCG categories will be preferred.

Key Responsibilities

Sales & Business Development

 Drive primary and secondary sales across the assigned Bangalore territory.

 Achieve monthly, quarterly, and annual sales targets.

 Develop and execute territory sales plans to maximize market penetration and revenue

growth.

 Identify and develop new business opportunities within the General Trade channel.

Distributor Management

 Appoint, manage, and develop distributors to ensure effective market coverage.

 Monitor distributor performance, stock availability, billing efficiency, and market

servicing.

 Conduct regular distributor reviews and implement business growth plans.

 Ensure healthy inventory levels and uninterrupted product availability.

General Trade Expansion

 Expand distribution and visibility across supermarkets, grocery stores, provision

stores, dry fruit outlets, and wholesale markets.

 Increase outlet coverage, product placement, and SKU penetration.

 Build strong relationships with retailers, wholesalers, and key channel partners.

 Drive execution of trade promotions and in-market activation programs.

Market Execution

 Conduct regular market visits to monitor sales performance and retail execution.

 Track competitor activities, pricing, and promotional initiatives.

 Identify market gaps and implement corrective actions to improve business

performance.

 Ensure merchandising standards and brand visibility are maintained.

Team Management

 Lead, coach, and mentor field sales executives and sales officers.

 Drive team productivity through regular reviews and joint market working.

 Monitor performance against targets and support capability development.

Reporting & Analysis

 Prepare sales forecasts, market reports, and performance reviews.

 Analyze sales trends and recommend growth strategies.

 Maintain accurate sales and market intelligence data.

Desired Candidate Profile

 Graduate in any discipline.

 8+ years of experience in FMCG sales, with strong exposure to General Trade.

 Proven experience in distributor management and channel sales.

 Experience in dry fruits, healthy snacks, packaged foods, confectionery, beverages, or

related FMCG categories is preferred.

 Strong knowledge of the Bangalore market and retail landscape.

 Demonstrated success in achieving sales targets and driving market expansion.

 Excellent communication, negotiation, and relationship management skills.

 Ability to lead teams and deliver results in a fast-paced environment.

Key Skills

 General Trade Sales (B2B)

 Distributor Management

 FMCG Sales

 Channel Sales

 Secondary Sales Growth

 Market Development

 Territory Management

 Retail Expansion

 Trade Marketing

 Business Development

 Team Handling

 Sales Planning & Forecasting