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Bata

Posted 6 Jan 2026

Area Sales Manager - Institutional Sales

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Employment
Full time
Team
Corporate - Institutional & Distribution Business
Posted
6 Jan 2026

About the role

A. Responsible   for achievement of revenue & pairs estimates for the assigned territory   on monthly basis. To close business as per the commercial policy guidelines,   ensure complete payments & C forms in the prescribed timeframe.B. Business   development initiatives in all institutional market segments like   manufacturing, psu, schools, corporate, phama, hospitality, healthcare,   modern key accounts & other institutional bulk buyers.C. Complete   database & mapping of all major customers in all market segments, understand   their buying patterns, buying decision process, key decision makers. Regular   touchbase program with them.D. Monthly   planning / Weekly call plan with call objectives pre-defined for new business   development with respect to each market segment, follow-up & close   existing prospects, visit plan to key customers / major customers, travelling   plan, distributor visit plan, initiate new projects every month for growth of   business.E. Ensure coverage, monthly business plan, performance control   & monitoring, new prospects, customer base expansion, complete settlement   of all commercial issues including claims & payments, lead time &   delivery issues every month for existing distributors / channel.F. Key accounts / Major accounts business complete MIS   as prescribed by HO / order servicing right from order generation to GRN   generation & timely payments with ‘C’ forms collection, / new business planning / secondary sales   monitoring / Credit note & Debit note settlement / Quality & Shortage   issues settlement, promotion plans, merchandising plans, co-ordination for   all practical purposes to complete the sale.G. Database in prescribed format with regular new   additions, latest data validation of all customers in territory with all the   mapping details, buying potential & segment-wise. Source new relevant   data from different sources & conduct mailing exercises, referral   building exercises & other lead generation exercises on regular basis.   Order Win-Loss Data.H. Channel expansion- appoint Distributors / agents for   the different institutional market segments & territory.KEY DELIVERABLES / KEY RESULT AREAS1. Achievement   of Revenue & pairs estimates on monthly basis with timely payments &   C forms.2. all identifiedall institutional market segments & territories.3. Appointment   of New Distributors / Agents / agencies in the assigned territory for all the   market segments i.e. Corporate, Manufacturing, Hospitality, Education, Key accounts, Marketing agencies, Gift houses & others & ensure performance   fulfilment by each Distributor / Agent on monthly basis. Regular   communication with all new & existing Distributors/agents for their   monthly activity planner, monthly business commitments, new product &   pricing updating, database, payments & order servicing.4. Database   generation & management / business analysis / MIS generation for all   existing customers, Key Accounts & potential customers5. Ensure   that all customer complaints are addressed with in reasonable time with   focused approach towards total customer satisfaction.

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