NextHire Try for free

Ayati Devices

Posted 25 Oct 2026

Area Sales Manager- Kolkata

Apply with NextHire Auto Apply fills in the application for you.
Employment
Full time
Posted
25 Oct 2026

About the role

1.AboutAyatiDevices

AyatiDevicesPrivateLimitedisaBangalore-basedmedicaltechnologycompanyfocusedon developinginnovative, affordable diagnostic solutions for the earlydetection and assessment of diabetic peripheral neuropathy, vascular insufficiency and related foot complications.


Our product portfolio includes VIBRASENSE®, VIBRASENSE+T, Vasosense ABI, ANGIOCAMandintegratedFootLabsolutions.Weaimtoimproveearlydiagnosis,clinical decision-making and patient outcomes by making advanced diagnostic technologies accessible to healthcare professionals and institutions.


2.PositionOverview

Ayati Devices is looking for a dynamic, target-driven and commercially oriented Area Sales Manager / Territory Sales Manager to drive business growth within an assigned territory.


The candidate will be responsible for developing new business opportunities, building relationships with healthcare professionals and institutions, appointing channel partners, generating product demand and achieving assigned sales targets.


The ideal candidate should have experience in medical device sales, healthcare sales or diagnostic equipment sales, with strongterritorymanagement, relationship-buildingand team leadership skills.


3.Key Responsibilities
A.Sales& Business Development

·Achievemonthly,quarterlyandannualsalestargetsfortheassignedterritoryor region.

·Developand executeterritory-specificsalesandbusiness developmentplans.

·Generatenewbusinessfromdiabetologists,endocrinologists,physicians,vascular surgeons, podiatrists, orthopaedic specialists, hospitals and diagnostic centres.

·PromoteAyati'sdiagnosticdevicesandintegratedFootLabsolutionsthroughproduct demonstrations, clinical discussions and commercial presentations.

·Identifyanddevelopopportunitieswithcorporatehospitals,multispecialtyhospitals, diabetes clinics, independent practitioners and government healthcare institutions.


·Manage the complete sales cycle, from lead generation and qualification to demonstration,negotiation,orderclosure,installationcoordinationandpayment collection.


B.ClinicalEngagement&Product Promotion

·Conductproductdemonstrations,clinicalpresentationsandtrainingsessionsfor healthcare professionals.

·OrganiseCMEprogrammes,workshops,conferences,medicalcampsandother promotional activities.

·Workwithclinicalandmarketingteamstocommunicateproductfeatures,clinical applications and appropriate use.

·Supportcustomeronboarding,applicationtrainingandpost-salescoordination.

·Collectcustomerfeedback,marketintelligence andcompetitorinformation.


C.Institutional&GovernmentBusiness


·Identifyopportunitieswithgovernmenthospitals,medicalcolleges,publichealth programmes and healthcare institutions.

·Developrelationshipswithrelevantprocurementteams,cliniciansandinstitutional decision-makers.

·Supporttenderidentification,documentation,quotationsandfollow-upin coordination with the head office.

·Trackinstitutionalsalesopportunitiesandmaintainastructuredpipeline.


D.TeamManagement–ParticularlyforRSM


·Recruit,guideandmanageSales representativesandotherassignedsalespersonnel.

·Defineterritory-wisetargets,reviewindividualperformanceanddrive accountability.

·Conductregularfieldvisits,jointcustomercallsandpipelinereviews.

·Coachteammembersonproductknowledge,sellingskills,negotiationandterritory planning.

·Ensureconsistent implementationofcompanysales processes and reportingsystems.


E.SalesOperations& Reporting


·Maintainaccuratecustomerdatabases,leadpipelinesandsalesforecasts.

·Updatecustomerinteractions,opportunities,demonstrationsandordersinthe company's CRM system.

·Submitdailyactivityupdates,weeklysalesreportsandmonthly performancereviews.

·Monitorsalesconversion,averageordervalue,outstandingpaymentsanddistributor performance.

·Coordinatewithmarketing,clinicalaffairs,serviceandoperationsteamsfortimely customer support.


4.KeyPerformanceIndicators(KPIs)

Performancewillbeassessedagainstmeasurable businessoutcomes,including:


·Achievementofmonthly,quarterlyandannual revenuetargets.


·Newcustomeracquisitionand activeaccount development.

·Numberofqualifiedleads, productdemonstrations andsales conversions.

·Numberofnew distributorsappointedand productivechannelpartners developed.

·GrowthinsalesofcorediagnosticdevicesandFootLabsolutions.

·Revenuegeneratedfromhospitals,clinics,institutionalaccountsandgovernment business.

·Accuracyof sales forecasts and CRM reporting.

·Paymentcollectionandcontrolofoverduereceivables.

·Customersatisfaction,repeatbusinessandterritorygrowth.

·Achievementofregionaltargets,teamproductivityandsalesrepresentative performance.


5.CandidateProfile
EducationalQualification

·GraduateinScience,LifeSciences,Pharmacy,BiomedicalEngineeringorarelated discipline.


Experience


·AreaSalesManager:Typically6–8 yearsofrelevantsalesexperience,preferablyin medical devices, diagnostics or healthcare.

·Experiencesellingcapitalmedicalequipment,diagnosticdevicesorclinicalsolutions will be an advantage.

·Experienceworkingwithdiabetologists,hospitals,specialists,distributorsand institutional customers is preferred.


Essential Skills


·Strongsales,negotiationandbusinessdevelopmentcapabilities.

·Excellentcommunicationandpresentationskills.

·Abilitytoconduct productdemonstrationsand explainclinical applications.

·Strongterritoryplanning,lead managementandforecastingskills.

·Abilitytobuildrelationshipswithhealthcareprofessionalsandinstitutionaldecision-makers.

·Commercialacumen, target orientation andaproactiveapproach to problem-solving.

·Proficiencyin MSOffice,Excel and CRM platforms.

·Willingnesstotravelextensivelywithintheassignedterritory.


6.CompetenciesRequired

·Resultsorientationandownershipofbusiness targets.

·Entrepreneurialmindset andmarket-development capability.

·Customer-centricityandprofessionalrelationshipmanagement.

·Analyticalthinkinganddata-drivendecision-making.

·Teamcollaborationandeffectiveexecution.

·Integrityandcompliancewithcompanypoliciesandapplicablemedicaldevice regulations.


7.Compensation&Benefits

·Competitivefixed salarybased onexperienceandsuitability.

·Performance-linkedsales incentivesaspercompanypolicy.

·Traveland fieldexpensereimbursementasperpolicy.

·Opportunityto work withan innovative medical technologyportfolio.

·Career growthopportunitiesinagrowingMedTech organisation.



85% of jobs are never posted

The AI Outreach Agent writes to recruiters and hiring managers at the companies you pick, from your own Gmail.

Try AI Outreach