About the role
Role Overview:Salty is looking for a Graphic Designer who doesn’t just “design” but builds a creative culture. Someone who speaks design and fashion as a language, who knows that a font, a color, a texture can change how people feel about a brand. This role is for someone experimental, bold, and unafraid to break sweet patterns while still having the discipline to create timeless design systems.
Key Responsibilities
- Build and evolve the brand’s visual language across campaigns, packaging, digital, and retail.
- Experiment with fresh formats, aesthetics, and design styles to keep the brand culturally sharp.
- Translate abstract ideas into powerful, bold, and polished visuals.
- Create brand identities and collaterals that feel more like fashion editorials than just “ads.”
- Lead and mentor a small design team.
- Collaborate with marketing and content teams to ensure design is consistent and distinct.
- Stay plugged into fashion, design, and youth culture to keep the brand ahead of the curve.
- 3–5 years of experience in design/art direction, ideally at a fashion, lifestyle, or culture-first brand.
- Degree/Diploma from NIFT, NID, Srishti, Pearl Academy, or similar design schools preferred.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other key tools.
- Confident with AI-based design tools and open to experimenting with new mediums.
- Strong experience creating brand identities, guidelines, and visual systems.
- Packaging design skills are a strong plus.
- Eye for aesthetics that balance boldness with good taste.
- Prior experience leading a design team or projects end-to-end is an advantage.
- A portfolio that shows experimentation, a fashion sensibility, and strong storytelling ability.
Benefits:
- Work with a dynamic, young team dedicated to innovation and excellence.
- Be part of building a cutting-edge startup with a mission to disrupt the industry.
- Engage in a culture that values initiative and leadership.