About the role
Opening for one of the reputed FMCG - Professionla division for the position of Area Sales Manager -Mumbai location
Budget - 15 (Fixed)+ 5.8 LPA (Sales Incentive) - ASM Budget
Position description:
To lead the BDO & SO ,The leader is accountable for achieving the sales and profitability goals of the
assigned regions. This role provides direction and leadership to the field staff while responsible for
the customer satisfaction and market share within the regional geography.
Primary Responsibilities:
Developing a business plan and sales strategy for the urban market that ensures alignment to
company sales goals and profitability
Initiates and coordinates development of action plans to penetrate new markets
Assists in the development and implementation of marketing plans as needed.
Ensures business growths through SO/BDO visiting all the stores
Driving primary and secondary target in sales and distribution related plans and activities and to
guide front liners so as to ensure target achievement for the assigned territory
Focus on extraction to measure the business from the effected expansion, ensure the desired
throughput from the Field Force
Route to market should be tweaked as appointing financially sound and dedicated stockists across
all levels.
Responsible for micro level planning & executing TLSD, bills cut parameters, Retail Brands
distribution/New Product Distribution
Responsible for New Outlet Expansion / Productivity / TLSD & overall ECO through data acquired
through apps
Ensuring stock rotation to keep stocks fresh
Strategy formulation for increasing sales & visibility in retail chain
Provides timely, accurate, competitive pricing on all completed prospect applications submitted for
pricing and approval, while striving to maintain maximum profit margin
To be responsible on cheque bouncing and coordinate with the commercial team to ensure
collection of payments on time
Handle customer complaints and resolve them within stipulated timeframe.
Strengthening the BDO layer by critically reviewing them using 'Numbers Speak'. Measure BIG
thinkers and Challenging Guys who under take audacious targets in each sales layer
Controls expenses to meet budget guidelines
Develop requisite skills and guiding poor performers
To make a strong & robust attitude driven team at every level & identify challengers who drive
bigger agendas in the market place with more confidence and conviction
Adheres to all company policies, procedures and business ethics codes and ensures that they are
communicated and implemented within the team.
Being a role model for the organization's beliefs.
Reinforcing organizational values.
Ensuring that organizational ethics are defined, understood and practiced.
Enabling two way communications and feedback channels.
Defining roles, responsibilities and accountabilities.
Sustaining reward and recognition systems.
Encouraging empowerment and teams.
Reporting Team
Reporting Designation: Zonal Sales Manager
Educational qualifications preferred
Category: Master's Degree, Doctorate Degree, Professional Course
Required work experience
Industry: Professional Care
Role: Sales
Years of experience: 8 to 14
Required Competencies:
- Right tasking
- Mentoring and driving the sales team
- Strategic thinking
- Interpersonal skills"