About the role
Responsibilities:
- Keyword research and competitor analysis.
- Optimise titles, descriptions, and metadata.
- Create keyword-rich content for app listings.
- Work on PPC campaigns (Apple Search Ads, Google App Campaigns).
- Track metrics: downloads, conversion rates, and retention.
- Understand ranking algorithms and store compliance policies.
- Stay updated with app store guidelines.
- Collaborate with devs, designers and marketers.
Requirements:
- Experience in ASO tools (App Tweak, Sensor Tower, Mobile Action).
- SEO knowledge for app stores.
- Know about app analytics (Firebase, App Annie).
- Strong content writing and communication.
- Experience with data analysis with actionable insights and ad campaign optimisation.