About the role
About BECOBECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
About the RoleBuild and scale the brand from the ground up - positioning, identity, and storytelling. Drive distinctive communication across digital, retail, influencer, and performance channels while leading impactful brand initiatives and campaigns.
What You'll Do• Build and scale the brand from the ground up - positioning, identity, and storytelling • Drive distinctive communication across digital, retail, influencer, and performance channels • Lead GTM planning and execution for campaigns, launches, and brand initiatives • Create sharp, insight-led campaigns that drive awareness, consideration, and brand love • Work cross-functionally to ensure consistent and impactful brand execution across touchpoints • Track brand performance and continuously refine strategy based on consumer and market insights
What We're Looking For• 4 - 6 years of experience in Brand Management / Marketing within FMCG brands • Strong ownership mindset with a bias for action and execution excellence • Deep understanding of consumer behaviour, category trends, and brand building • Proven ability to drive campaigns across ATL, digital, influencer, and retail channels • Strong analytical mindset with comfort in data-led decision making and performance tracking • Excellent collaboration skills with the ability to work across creative, media, and internal teams • High adaptability in a fast-paced, high-growth D2C/FMCG environment • Passion for building brands that are insight-driven, differentiated, and culturally relevant
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