Assistant Director/Senior Manager (Marketing) - High School Programs

Job Title: Assistant Director/Senior Manager(Marketing) - High School Programs

Reports To: Assistant Vice President and Lead - High School Programs

Location: Ashoka University Campus, Sonipat/ Okhla, New Delhi

Experience (in years): 8-12 years of functional experience in marketing and communication with reputed organisations in media (TV/print/digital)/higher education/EdTech, and online learning platforms/B2C digital businesses/Marketing, Advertising, Digital or Social Agencies

Nature of Work: Full-Time

About Ashoka University:

Ashoka University is India’s premier interdisciplinary teaching and research university, an institution that has become a beacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace change, learn and grow continuously, and strive for excellence in what you do.

As part of our thriving and committed workforce, you will:

• Be Mission-Driven: Champion interdisciplinary learning, innovative pedagogy, and academic rigour to transform Indian higher education.
• Think Strategically: Collaborate with other innovative colleagues to shape the future of higher education through strategic planning and a forward-thinking approach.
• Act Authentically: Embrace authenticity and integrity, fostering an inclusive and supportive environment where every voice is valued.
• Take Accountability: Own your work and drive positive change as an individual seeking to make a meaningful contribution.
• Build Collaboration: Experience the power of teamwork and diverse perspectives, working collectively towards our shared goals.
• Deliver Excellence: Strive for high quality in all aspects, upholding the highest standards of academic excellence, student support, and professional development opportunities.

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where innovation and collaboration thrive. As a pioneering force in interdisciplinary learning, we continually grow and adapt to stay at the forefront of educational excellence with an emphasis on inclusivity and equal opportunity. Our philosophy revolves around care, well-being, and connection, which are deeply embedded in everything we do.

When you join our community, you become part of an extraordinary journey in which you can enhance your potential and make a meaningful impact.

About the High School Programs: 

Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School Students -both offline and online certificate programs. These include the Young Scholars Program (YSP), Ashoka Horizons, and many others.

• Ashoka Young Scholars Program (YSP), now in its ninth year, is already the most prestigious summer program for high school students in the country, attracting talented and motivated students to an enriching & immersive college experience, across its 5 programs in liberal arts, sciences, computer science, humanities and economics & entrepreneurship streams. The programme continues to expand at an exponential rate with more high schoolers applying from across the country each year.
• Ashoka Horizons offers short-term, online, learning by doing (project-based learning), real-world and future-forward programmes to high schoolers across the country and abroad. Ashoka Horizons courses are specially designed for curious & motivated high schoolers, providing a deeper exploration of specific subjects, 21st century skills and other non-academic areas of interest. Ashoka Horizons are better prepared for college decisions, college applications and life beyond. Ashoka Horizons was launched in 2020 and has been growing exponentially since. 

Roles and Responsibilities: 

This position plays a critical role in the growth of the High School Programs Team. The person is responsible for overall marketing strategy, planning & execution of cross-media campaigns across web, digital, database marketing, content, social and events (offline & online) and carries the responsibility for building brand awareness, brand consideration and program enrollments across the High School Program portfolio. The role comes with the following responsibilities:

• Mapping the high school market in India(size, structure & growth) and developing richandactionable insights from the target audiences (high schoolers, parents, educators and counsellors). Translating insights into new growth initiatives that significantly contribute to growth.
• Developing a portfolio of relevant and differentiated programs/courses for the target audience.
• Developing the annual marketing plans, including targets, calendar, budgeting & performance metrics across digital, social, emails, events and PR channels.
• Internal and external (vendor/agency) coordination in developing and executing planned activities.
• Ideation, planning & execution of ongoing campaigns andcross-media activities to achieve defined targets (measured by applications, registrations, enrolments, etc.).
• Measuring and reporting performance of the different marketing campaigns, and assessing the effectiveness against goals.
• Fine-tuningand revising activities in real-time to optimize marketing performance.
• Building and nurturing a high-performance marketing team with expertise in digital, social, events, and content marketing.

Qualifications:

• Master’s/or a degree in Advertising/Marketing/Communicationtop-tierinstitution
• 8-12 years of functional experience with media (TV/print/digital), higher education/EdTech & online learning platforms/ B2C digital businesses/Marketing, Advertising, or digital/social agencies. Preference would be given to Ashoka/YIF/YSP alumni.
• Demonstrated ability in strategizing and executing growth-drivencross-platformcampaigns.
• Deep interest in and passion for education are prerequisites for applying for the role.

Skills Required: 

• Hands-ontechnical experience in planning and executingcross-platform campaigns with demonstrable examples of delivering on targets.
• SEO/SCM expertise desired
• Very strong communicationskills (written & verbal English language skills)
• Exceptional creativity and design aesthetics
• Combines strategic, analytical, and creative skills effortlessly.
• Self-starter (entrepreneurial),result-driven, high performer
• Excellent Excel Skills & Data Analysis Skills
• Interpersonal skills, ability to collaborate and work effectively across different internal and external stakeholders.