About the role
We are looking for an entrepreneurial and data-driven Assistant Manager – D2C to drive our online business growth. The role requires hands-on expertise in Shopify management, performance marketing, revenue growth, and P&L management, with the ability to scale customer acquisition and improve business profitability.
Own end-to-end D2C business growth, monthly revenue targets, and profitability.
Manage Shopify operations, including website optimisation, pricing, product merchandising, offers, and conversion funnels.
Plan, execute, and optimise Meta and Google Ads campaigns with a strong focus on ROAS, CAC, and ROI.
Manage performance marketing budgets and continuously improve campaign efficiency.
Drive AOV, conversion rates, repeat purchases, and customer retention through data-driven strategies.
Work on CRO, landing page optimisation, checkout experience, upselling, and cross-selling.
Develop influencer, affiliate, and content-led growth strategies.
Manage CRM initiatives across WhatsApp, email, and remarketing channels.
Monitor D2C P&L, marketing spends, revenue contribution, and key business metrics.
Identify new growth opportunities across D2C and Quick Commerce channels.
Requirements
4–6 years of experience in D2C, E-commerce, or Growth Management.
Hands-on experience in scaling a D2C business, preferably in Beauty, Personal Care, FMCG, or Health & Wellness.
Strong expertise in Shopify and website business management.
Proven experience managing Meta and Google Ads campaigns and performance marketing budgets.
Strong understanding of ROAS, CAC, AOV, LTV, conversion rates, and contribution margins.
Experience in revenue management, pricing strategies, CRO, and customer retention.
MBA in Marketing or Business Administration preferred.
Candidates from fast-growing D2C startups or entrepreneurial backgrounds will be preferred.
Benefits
Opportunity to own and scale the D2C business of a fast-growing skincare and dermacosmetics brand.
High ownership and decision-making opportunities with direct business impact.
Work closely with leadership on business growth and strategic initiatives.
Opportunity to experiment, innovate, and implement growth strategies.
Exposure to multiple growth channels, including D2C, Performance Marketing, CRM, and Quick Commerce.
Fast-paced work environment with opportunities for professional growth and career advancement.
Competitive compensation based on experience and capabilities.