About the role
Job Summary: We are looking for a dynamic and results-driven SEO Executive to join our team and optimize our large automotive website for search engines. The ideal candidate will have a strong understanding of on-page, off-page, and technical SEO, along with experience in content optimization, keyword strategy, and analytics. You will play a key role in driving organic traffic, improving SERP rankings, and enhancing user engagement. Key Responsibilities: Develop and implement SEO strategies to improve organic rankings and traffic. Conduct keyword research and optimize website content, landing pages, and blog posts. Perform technical SEO audits and work with developers to resolve issues. Improve site architecture, internal linking, and mobile-friendliness. Optimize meta tags, headings, URLs, and images for better search visibility. Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Build high-quality backlinks through ethical link-building strategies. Stay updated with the latest SEO trends, algorithm updates, and best practices. Collaborate with content, design, and development teams to ensure SEO best practices are followed. Track, report, and analyze SEO performance and provide actionable insights. Required Skills & Qualifications: 1-2 years of experience in SEO, preferably in the automotive or large-scale website industry. Strong understanding of search engine algorithms and ranking factors. Hands-on experience with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and Moz. Knowledge of HTML, CSS, and basic JavaScript for SEO purposes. Basic knowledge with content management systems. Understanding of local SEO, schema markup, and structured data. Excellent analytical and problem-solving skills. Strong communication and collaboration abilities. Preferred Qualifications: Experience working with large automotive websites or e-commerce platforms. Familiarity with AI-driven SEO and automation tools. Google Analytics and Google Ads certifications are a plus.