Assistant Manager - Digital Marketing

Core Responsibilities: 

• Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments 

• Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.

• Plan, Manage and optimise app acquisition campaigns across platforms 

• Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.

• Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement.

• Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives.

• Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.

• Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively.

• Plan, execute, and optimise non-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion.

• Demonstrates the ability to experiment with and adopt emerging AI trends, tools and technologies to improve day-to-day task efficiency. 

Required Skills and Experience

Technical Skills

• 4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, / large scale advertisers

• Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions.

• Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance.

• Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail.

• Prior experience in International markets would be an advantage

• Adaptable and growth-oriented mindset: Calm under pressure, eager to learn new tools and processes, and ready to unlearn previous ways of working when required.

• Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred. 

• Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks

• Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and others

• Prior experience in app marketing will be highly preferred. 

• Idea of running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus.

• A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs

• Previous experience working with ecommerce companies or large scale advertisers

• Proven track record of developing and executing successful paid search marketing and app acquisitions. 

• Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions