About the role
DepartmentMarketing
LocationSurat
Role SummaryResponsible for planning and executing BTL marketing activities, exhibitions, conferences, events, and on-ground brand activation initiatives for Magicrete to strengthen brand visibility, generate business leads, and support business growth.
Key Responsibilities
- Plan and execute BTL marketing activities, exhibitions, conferences, trade shows, and brand activation initiatives.
- Coordinate end-to-end event execution, including stall design, branding, logistics, promotional materials, and manpower.
- Work with Sales and Business teams to generate qualified leads and track follow-ups and conversions.
- Manage vendors and agencies, including quotations, negotiations, timelines, and deliverables.
- Prepare activity plans, budgets, and execution calendars while ensuring cost control.
- Maintain activity trackers, lead records, MIS, and post-event reports to evaluate performance and ROI.
Required Qualifications
- Graduate in Marketing, Business Administration, Mass Communication, or a related field.
- MBA/PGDM in Marketing will be an advantage.
Experience & Industry Background
- 4–6 years of experience in BTL Marketing, Event Marketing, Exhibitions, Conferences, Brand Activation, or Trade Marketing.
- Experience in Building Materials, Construction, Cement, Precast, AAC, or related industries preferred.
- Strong experience in event management, vendor coordination, and execution.
- Willingness to travel for marketing activities as required.
Key Skills & Competencies
- BTL Marketing and Brand Activation
- Event and Exhibition Management
- Vendor and Agency Management
- Budgeting and Cost Optimization
- Lead Generation and Sales Coordination
- Brand Communication and Visibility
- MIS Reporting and ROI Analysis
- Project Management and Execution
- Communication and Stakeholder Management
- MS Excel and PowerPoint