About the role
Key Result Areas: 1. Customer Experience & Event Execution • Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM Manager and Brand Marketing Head. • Plan and execute customer events (launches, styling sessions, workshops, VIC evenings) end-to-end, including logistics, staffing, and vendor management. • Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette luxury aesthetic. • Liaise with store teams to minimise operational disruption during events while maintaining high service standards. • Capture and share event highlights, feedback, and outcomes with stakeholders. 2. PR & Influencer Support • Support PR & Partnerships Manager in organising media and influencer previews, store tours, and event participation. • Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer attendees. • Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances. • Ensure accurate and timely sharing of assets (images, credits, brand information) with media and creators. • Track deliverables (posts, articles, videos) and consolidate coverage reports. 3. Customer Communication & Feedback • Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you communications to customers. • Gather customer feedback post events and experiences through structured surveys or in-person interactions. • Consolidate feedback into clear insights and improvement recommendations for CX & VM and PR teams. • Maintain updated databases of VICs and key event attendees for future engagement. • Support NPS and CX measurement initiatives with timely on-ground execution. 4. Operations, Logistics & Vendor Management • Work with vendors for event set-up, décor, F&B, entertainment, and technical requirements within approved budgets. • Manage timelines and checklists to ensure readiness before each event or activation. • Coordinate approvals and compliance for photography, videography, and third-party brand presence in-store. • Ensure adherence to safety, security, and store operation guidelines for all activities. • Maintain organised documentation for all events including budgets, contracts, POs, and performance notes. 5. Internal Coordination & Reporting • Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and Omni teams for experience-related activities. • Provide regular status updates on upcoming events and initiatives to relevant stakeholders. • Prepare post-event reports summarising attendance, media/influencer output, customer feedback, and key learnings. • Maintain calendars and trackers for CX and PR activations, ensuring alignment with the broader marketing calendar. • Support budgeting processes by tracking spends against estimates for CX and PR initiatives. 6. Self-Development & Brand Culture • Build strong knowledge of luxury service etiquette, event management best practices, and fashion trends. • Learn from best-in-class global and local examples of luxury CX and PR experiences. • Role model the Galeries Lafayette customer-first ethos in all interactions with customers, media, and internal teams. • Seek feedback from peers and managers to continuously improve execution quality. • Contribute ideas for new experiential formats and engagement concepts.