About the role
Responsibilities:1. Develop and implement multi-channel digital marketing campaigns, including paid search, paid social and affiliate marketing.2. Create and manage advertising campaigns on platforms like Google Ads, Facebook Ads, DV360, Clevertap and others.3. Monitor campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (CTR, VTR, Conversions, ROAS).4. Conduct A/B testing to improve campaign performance, including ad variations, landing pages and targeting strategies.5. Work on marketing analytics tools such as Google Analytics, Facebook Ads Manger and MMP’s such as AppsFlyer, Branch.6. Prepare regular reports and presentations to communicate campaign results, trends and optimization strategies.7. Stay up to date with the latest trends, innovations and best practices in digital advertising.
Qualifications:1. Proven track record of at least 3-4 years in digital marketing, preferably in the Media and Entertainment industry.2. Bachelor’s degree in marketing, Business Administration or a related field.3. Strong expertise in Meta Ads, Google Ads, DV360.4. Capable of working on Google Analytics, AppsFlyer and Branch.5. Self-motivated, detail-oriented, and highly organized, with the ability to manage multiple projects and prioritize tasks in fast-paced environment.6. Proficiency in Tamil language is mandatory.