About the role
Assistant Manager - SEOandASO
1. Strategic SEO & ASO Planning
- Develop and implement a comprehensive strategy to drive organic traffic, enhance visibility, and improve rankings across search engines and app stores.
- Lead both SEO and ASO with a data-driven approach, ensuring measurable impact on website and mobile app performance.
2. Technical SEO & Performance Optimization
- Work closely with the development team to optimize website and app performance, ensuring speed, mobile-friendliness, and technical SEO best practices are met.
- Identify and fix crawl errors, site structure issues, indexing gaps, schema markup implementation, core web vitals optimizations other performance bottlenecks.
3. Content & Marketing Collaboration
- Partner with the content and marketing teams to drive an SEO-first content strategy, ensuring alignment with BigHaat's mission and audience needs.
- Optimize on-page elements for maximum search discoverability and engagement.
- Develop and execute a robust off-page SEO strategy, including link-building, digital PR, and collaborations, to enhance domain authority and organic reach.
4. Stakeholder & Team Management
- Effectively manage stakeholder expectations, ensuring SEO & ASO initiatives align with business objectives.
- Lead an internal team or work with external agencies to execute high-impact SEO & ASO strategies.
5. Data Analysis & Continuous Optimization
- Proficient in analytics tools such as Google Search Console, GA4, SEMrush, Ahrefs, etc., to track performance, uncover opportunities, and drive data-informed optimizations.
- Regularly monitor key SEO & ASO metrics, providing actionable insights to drive growth.
6. Industry Trends & Agility
- Stay updated with the latest SEO & ASO trends, search algorithm updates, and best practices to continuously refine strategies.
- Maintain an agile approach, adapting quickly to industry changes and business needs.