About the role
- Plan monthly content calendars aligned with launches, campaigns and business priorities
- Create and curate social-first content – reels, shorts, memes, carousels, stories and copy
- Spot trends early and turn them into timely, relevant content
- Build brand narratives around our products, creators and communities
- Drive community growth by actively engaging with comments, DMs and conversations
- Collaborate with creators, influencers, designers and video editors to produce high-quality content
- Track performance (reach, engagement, views, follower growth) and share monthly insights
- Keep experimenting with new formats, hooks and distribution strategies
- Ensure a consistent brand voice and visual identity across all channels
- 3–5 years of experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
- Strong hands-on experience managing social media platforms, especially Instagram and YouTube.
- Strong understanding of short-form video, reels, memes, creator ecosystems and internet culture.
- Excellent content sense with the ability to identify what is likely to trend, engage and get shared.
- Strong copywriting and communication skills.
- Ability to independently take an idea from concept → content → publishing → performance analysis.
- Strong understanding of social media analytics and performance metrics.
- Comfortable working in a fast-paced, high-growth startup environment.
- Strong collaboration skills and the ability to work with multiple stakeholders.
- Experience in consumer internet, entertainment, gaming, OTT, media or creator-led businesses will be an added advantage.
- Experience working with influencers and creators is a plus.
- Build and scale the social identity of multiple consumer entertainment products.
- Work closely with creators, content teams and marketing leaders.
- Experiment with new formats and ideas rather than following a fixed playbook.
- Have significant ownership of content, community and social growth.
- Work in a fast-moving environment where social media directly contributes to brand and product growth.