Assistant Manager (Social Media) : High School Programs

JobTitle:Assistant Director/SeniorManager (Marketing),HighSchoolPrograms

Reportsto:Assistant Vice President,HighSchoolPrograms

Location:AshokaUniversityCampus,Sonipat/NewDelhi(Okhla)

Experience(in years):8-12yearsoffunctionalexperienceinmarketing&communicationwithreputedorganizationsinmedia (TV/print/ digital)/higher education/ EdTech and online learning platforms/ B2C digital businesses/ Marketing,Advertising,digital orsocial agencies

Natureofwork:FullTime

AboutAshokaUniversity:

Ashoka University -India’s premier interdisciplinary teaching and research university. An institution that has become abeacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace the new,pushtheboundariesfor continuouslearning,andadapttoaworldofconstantchangeBecausewebelievethateachAshokaniscapableofbecomingathoughtleader.

Aspartofourthrivingandcommittedworkforce,youwill:

BeMission-Driven:Championinterdisciplinarylearning,innovativepedagogy,andacademicrigortotransformIndianhigher education.

ThinkStrategically:Collaboratewithvisionarymindstoshapethefutureofhighereducationthroughstrategicplanningandaforward-thinkingapproach.

Act Authentically: Embrace authenticity and integrity, fostering an inclusive and supportive environment where everyvoiceisvalued.

TakeAccountability:Ownyourworkanddrivepositivechange,asanempowerindividualseekingtomakeameaningfulcontribution.

BuildCollaboration:Experiencethepowerofteamworkanddiverseperspectives,workingcollectivelytowardsourshared goals.

DeliverExcellence:Striveforexcellenceinallaspects,upholdingthehigheststandardsofacademicexcellence,studentsupport,andprofessional developmentopportunities.

At Ashoka University, we are on a mission toredefine highereducation and create a remarkable space where innovationand collaboration thrive. As a pioneering force in interdisciplinary learning, we continually grow and adapt tostay at the forefront of educational excellence with emphasis on inclusivity and equal opportunity. Our philosophy revolvesaround care,well-being,andconnection,whicharedeeplyembedded ineverythingwedo.

Whenyoujoinour community,youbecomepartofanextraordinary journeyinwhichyoucanunleashyourpotentialandmake a meaningful impact. Where education empowers, where innovation thrives, and where excellence and humilitycoexist.Wetrulybelieve theworldwill enrichitselfwhenthereisprogresswithpurpose.

Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High SchoolStudents-bothofflineandonlinecertificateprograms.TheseincludetheprestigiousYoungScholarsProgram(YSP),andAshoka Horizons (online courses) as well as other new programs we launch & develop for this segment. Ashoka for HighSchoolers is in an exciting early growth phase, offering a rich learning and high growth environment for motivated andtalentedcandidates,aswecontinuetobuildoutexcitingandimpactfulprogramsforhighschoolersinIndiaandabroad.

AshokaYoungScholarsProgram (YSP),nowinits9thyearisalreadythemostprestigioussummerprogramforhigh school students in the country, attracting talented and motivated students to an enriching & immersive collegeexperience,acrossit’s5programsinliberal artsand sciences

AshokaHorizons,offersshortterm,collegelevel,rigorousandinnovativeonlinecoursestohighschoolstudents,inIndia & abroad. Providing curious & motivated high schoolers with a deeper exploration of subjects, 21st century skillsandinterests.Horizonswaslaunched in2020andhas beengrowingexponentially since.

This position plays a critical role in the growth of the High School Programs Team. The person isresponsible for overall marketing strategy, planning & execution of cross media campaigns across web, digital, databasemarketing, content, social and events (offline & online) and carries the responsibility for building brand awareness,brand consideration and program enrollments across the High School Program portfolio. The role comes with thefollowingresponsibilities:

·MappingthehighschoolmarketinIndia(size,structure&growth)anddevelopingrich&actionableinsightsfromthe target audiences (high schoolers, parents, educators and counselors). Translating insights into new growthinitiativesthatsignificantlycontributetogrowth.

·Developingaportfolioofrelevant,motivatinganddifferentiatedprograms/coursesforthetargetaudience

·Developingtheannualmarketingplansincludingtargets,activitycalendar,budgeting&performancemetricsacrossdigital,social,email,eventsand PR

·Internalandexternal(vendor/agency)coordinationindeveloping&executingplannedactivities.

·Ideation,planning&executionofongoingcampaignsandcrossmediaactivitiestoachievedefinedtargets(measuredbyapplications,registrationsand enrolments)

·Measuringandreportingperformanceofthedifferentmarketingcampaigns;andassessingtheeffectivenessagainstgoals.Finetuningand revisingactivitiesreal-timetooptimizemarketingperformance.

·Buildingandnurturingahigh-performancemarketingteamwithexpertiseindigital,social,eventsandcontentmarketing.

·Master’sdegreeand/orDegreeinAdvertising/Marketing/Communicationfromatoptierinstitution

·8-12 years of functional experience with media (TV/print/ digital), higher education/ EdTech & online learningplatforms/B2Cdigitalbusinesses/Marketing,Advertising,ordigital/socialagencies.PreferencewouldbegiventoAshoka/YIF/ YSPalumni.

·Demonstratedabilityinstrategizing, planning&executing growth-drivencrossplatformcampaigns.

·Deepinterestinandpassionforeducation,isapre-requisitetoapplyfortherole.

SkillsRequired:

●Handsontechnicalexperienceinplanning&executingcrossplatformcampaignswithdemonstratableexamplesofdeliveringontargets.

●Deepexpertiseindigital,socialandemailcampaigndevelopment&execution(Facebook,Insta,LN,YouTube,HubSpot, Mailchimp etc.)

●SEO/SCMexpertisedesired

●Verystrongcommunicationskills(written&verbalEnglishlanguageskills)

●Exceptionalcreativityanddesignaesthetics

●Combinesstrategic,analyticalandcreativeskillseffortlessly.

●Self-starter (entrepreneurial),result-driven,highperformer

●ExcellentExcelSkills&DataAnalysisSkills

●Interpersonalskills,abilitytocollaborateandworkeffectivelyacrossdifferentinternal&externalstakeholders.