About the role
- Regional Sales Leadership: Own and drive agency sales for the West region, consistently achieving quarterly and annual revenue targets.
- New Business Acquisition: Identify, prospect, and acquire new business opportunities across leading media agencies, independent agencies, and strategic agency networks.
- Agency Relationship Management: Build and strengthen senior-level relationships with agency leadership, business heads, digital and programmatic leads, media planners, and key decision-makers.
- Revenue Growth: Expand share of wallet within existing agency partnerships through strategic account planning, upselling, and cross-selling.
- Go-to-Market Strategy: Develop and execute regional sales and GTM strategies aligned with overall business objectives.
- Programmatic & Omnichannel Solutions: Drive adoption of mediasmart's advertising solutions across mobile, Connected TV (CTV), and other relevant digital channels.
- Consultative Selling: Act as a trusted strategic partner to agencies by providing market intelligence, audience insights, campaign recommendations, and data-driven advertising solutions.
- Strategic Partnerships: Establish long-term agency relationships through joint business planning, strategic collaborations, and business reviews.
- Team Leadership: Lead, coach, and mentor sales managers and executives, fostering a culture of performance, accountability, and collaboration.
- Performance Management: Set clear sales objectives, monitor pipelines, conduct regular performance reviews, and support team development and succession planning.
- Cross-Functional Collaboration: Work closely with account management, campaign operations, product, and other internal teams to ensure seamless delivery and client satisfaction.
- Business Strategy: Represent the West region in leadership forums and contribute to national sales strategy, revenue forecasting, and business planning.
- Market Intelligence: Monitor competitive developments, emerging AdTech trends, agency movements, and market opportunities to proactively shape sales strategies.
- 12+ years of experience in AdTech, Digital Media, Programmatic Advertising, Mobile Advertising, or related industries.
- Proven track record of agency sales leadership, revenue generation, and new business acquisition.
- Strong established relationships with leading media agencies, agency networks, programmatic teams, and senior decision-makers across the West region.
- Experience in managing, mentoring, and scaling high-performing sales teams.
- Strong understanding of the programmatic advertising ecosystem, DSPs, mobile advertising, CTV, performance marketing, and branding solutions.
- Experience working with agency trading desks, programmatic buying teams, and digital media planners.
- Demonstrated ability to develop and execute regional GTM strategies and achieve ambitious revenue targets.
- Strong consultative selling, negotiation, presentation, and stakeholder management skills.
- Excellent commercial acumen with the ability to identify strategic growth opportunities and build long-term partnerships.
- Entrepreneurial mindset with a hunter approach, strong ownership, and a results-oriented attitude.
- Excellent written and verbal communication skills, with the ability to engage and influence senior stakeholders.