About the role
About Company
Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.
We’re looking for an Associate Manager - Performance Marketing to support our digital marketing efforts and help drive learner acquisition through paid campaigns.
What You’ll Do
-
Manage and optimize paid campaigns across Google, Meta, and other digital channels
-
Monitor campaign performance regularly and improve lead generation
-
Track important metrics like CTR, CPC, CPL, and conversions
-
Support campaign planning, budget utilization, and performance improvements
-
Run A/B tests on ads, creatives, and landing pages
-
Work with content and design teams for better campaign performance
-
Prepare weekly and monthly performance reports
-
Identify new opportunities to improve growth and campaign efficiency
What We’re Looking For
-
1–3 years of experience in performance marketing or digital marketing
-
Basic hands-on experience with Google Ads and Meta Ads
-
Good understanding of campaign metrics and digital funnels
-
Strong analytical and problem-solving skills
-
Comfortable working in a fast-paced environment
-
Knowledge of GA4 or analytics tools is a plus
-
Startup or EdTech experience is an added advantage
Why Join Masai?
-
High-growth learning environment
-
Strong ownership and real business impact
-
Opportunity to work on large-scale campaigns
-
Fast-paced and performance-driven culture
-
Great platform to grow your career in performance marketing