Associate, Media Activation

What you are accountable for:

The Senior Executive/Associate, Media Activationis accountable for supporting the management of all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. In collaboration with the Manager, Media Activation, this role also supports the translation of strategies into media plans and as well as the day-to-day activation of plans across all channels for select group of accounts.

The goal of the Senior Executive/Associate, Media Activation is to gain more experience with more complex, omnichannel media planning and execution, across one or more accounts and learn about media platforms such as programmatic, social and search by working closely together cross-channel activation teams.

What you are responsible for:

Internal

• Support the management of cross-channel planning and activation process and workflow for active campaigns across select group of accounts
• Assist in maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Work closely with cross-team leads across active campaigns to review action items and deliverables on a daily basis
• Maintain account files and documentation on shared server across select group of accounts
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Support activation and cross-channel team leads in translating plan to inputs for activation
• Support activation and cross-channel team leads in ensuring regular budget pacing at overall plan level and monthly actualization process for select group of accounts
• Contribute to timely and updated status reports across active accounts
• Support and help prepare reports and presentations, as applicable
• Traffic campaign assets to cross-team/platforms
• Exhibit the ability to anticipate and solve problems
• Foster growth in the relationships with agency partners, where applicable

Customers

• Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges

Market Knowledge

• Keep current with industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
• Developing understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

Skills

• Active listening
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Upwards management

Experience

• 2+ years experience in a digital marketing environment, agency and/or client experience