About the role
Location: HSR Layout, Bengaluru
What You'll Do
- Work with the Product Marketing lead to plan and execute product launches and campaigns, from messaging and content creation to distribution and performance tracking.
- Turn product positioning into launch blogs, landing pages, emails, social posts, product explainers, and other campaign assets.
- Work with Customer Success to uncover customer stories, conduct interviews, and turn real outcomes into case studies, testimonials, website content, and sales assets.
- Create and maintain sales enablement materials, including product one-pagers, competitive battlecards, feature comparisons, and objection-handling resources.
- Keep Recruiterflow's product pages, comparison pages, and other website content accurate, relevant, and aligned with new product releases.
- Research competitors, industry trends, and customer pain points to support product positioning, competitive differentiation, and GTM campaigns.
- Write scripts for product videos, feature explainers, and customer testimonials. Brief designers and video editors, and review creative output for message clarity and accuracy.
- Work with Product and Customer Success to create campaigns and educational content that encourage customers to discover and adopt new capabilities.
- Created product marketing content or campaigns for a B2B SaaS company, including launches, landing pages, emails, or product-focused content.
- Turned complex technical features into simple, compelling stories that communicate customer and business value.
- Written customer case studies or testimonials that go beyond product features and demonstrate real outcomes.
- Worked with Product, Sales, or Customer Success teams to gather insights and create marketing assets.
- Contributed to product launches or campaigns across multiple channels, from planning and content creation through execution.
- Researched competitors and translated your findings into useful marketing or sales content.
- Managed multiple projects and consistently delivered high-quality work within deadlines.
- Used AI tools to improve research, writing, content creation, and analysis without compromising quality.
- Develop a strong understanding of Recruiterflow's product, customers, positioning, and competitive landscape.
- Build working relationships with Product Marketing, Product, Sales, Customer Success, Demand Generation, and Design.
- Contribute to at least one product launch or campaign, supporting content creation, distribution, and execution.
- Create and publish product marketing assets such as landing pages, product content, customer stories, or sales enablement materials.
- Understand how our sales team positions Recruiterflow, what objections they encounter, and where better product marketing support is needed.
- Begin independently managing smaller product marketing projects with clear timelines and deliverables.
- Independently execute smaller product launches and campaigns, from content planning through distribution and performance reporting.
- Build a consistent pipeline of customer stories, case studies, and testimonials that demonstrate Recruiterflow's value.
- Keep key product and competitive content updated as the product and market evolve.
- Develop a reliable library of sales enablement assets that help Sales communicate product value and competitive differentiation.
- Support feature adoption through targeted campaigns, educational content, and collaboration with Customer Success.
- Bring fresh insights from customer conversations, competitor research, and campaign performance into product marketing planning.
- Become a dependable execution partner to the Product Marketing lead, taking ownership of day-to-day initiatives and freeing up bandwidth for larger strategic priorities.