About the role
Opening for one of the reputed FMCG company for the position of Asst Manager - Ecommerce
JOB TITLE : ASSISTANT MANAGER – ECOMMERCE
LOCATION : BANGALORE
SALARY : 5 TO 8 LACKS CTC
Objectives and Responsibilities of the Role:
- Driving the online marketplace business. Developing and following a complete strategy for each marketplace
- Responsible for managing & and growing the eCommerce marketplace business.
- Open up new third-party eCommerce platforms
- Build on the existing business by adding new categories and listings
- Account management liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success.
- Conduct keyword research and analysis to optimize ad performance and improve product visibility.
- Reporting on the utility of existing and novel strategies. Driving the sales performance of various e-commerce platforms.
- Monitor and analyse campaign performance, making data-driven decisions to enhance ROI and achieve campaign objectives.
- Administer all online marketing strategies and ensure a quick check out process for customers and maintain track of competitive websites at all times and monitor all illegal brand products on the website
- Implement SEO strategies to improve organic search rankings and drive traffic to product listings.
- Collaborate with the marketing team to align Amazon strategies with overall marketing goals.
- Stay up-to-date with industry trends and best practices in Amazon advertising, SEO, and keywords.
- Undertake digital marketing organic and paid media initiatives to drive performance & and channel sales
- Gather intelligence and competitor analysis on eCommerce platforms to strengthen the brand's offering further.
- Stay on top of promotional calendars and plans of various eCommerce platforms and participate
- Oversee the day-to-day marketplace eCommerce operations, customer service, updates, post listings, promotions, merchandising, maintenance, and performance.
Candidate Requirements :
6-8 years of overall work experience in eCommerce marketplaces (FMCG)
Comprehensive E-commerce knowledge from Product Listing, Marketing, Sales, Inventory Planning, After Sales, and customer service.
Familiarity with SEO best practices and keyword optimization techniques.
Analytical mindset with the ability to interpret data and make informed decisions.
Excellent communication skills to collaborate with cross-functional teams and stakeholders.
Self-motivated with a strong attention to detail and the ability to meet tight deadlines.
Experience with other e-commerce platforms and ads, such as Amazon, Swiggy, Blinkit, BB, and Flipkart, is a plus.