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EFY Group

Posted 28 Aug 2026

Audience Engagement Lead

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Employment
Full time
Team
Marketing
Posted
28 Aug 2026

About the role


Responsibilities:

  • Drive follower and audience growth.
  • Increase community engagement and retention.
  • Drive traffic to the website through social media and other platforms.
  • Increase conversions from social media and third-party platforms.
  • Create and manage short-form video content.


Requirements:

  • 1-2 years of experience building an audience from the ground up for a technical or student-focused Indian brand.
  • Ability to personally script, shoot, and edit short-form videos.
  • Experience managing a community of 10,000+ members, with a focus on engagement and retention, not just follower count.
  • Experience in developer communities, technology brands, hardware companies, or B2B technology events.


Mandatory Skills:

  • Strong technical English copywriting skills.
  • Good anchoring and presentation skills to conduct regular webinars.
  • Strong knowledge of social media management and analytics tools.

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